Merchandising-Jobs in Frankreich

Contribute to the growth of the ranges of the brand(s) entrusted to him for their promotion and development among pharmacy teams.

The activity integrates 4 main missions :

• 1 / order taking (Sell in)
• 2 / securing and implementing actions aimed at consumers in the pharmacy (Sell Out)
• 3 / training, advice and involvement of pharmacy teams
• 4 / management of BtoB influencers in the sector

DETAILED RESPONSIBILITIES

• Field activity :
• Visit the defined sector and all people targeted by the company useful for developing sales of the brand's products.
• The target customers today include pharmacies and parapharmacies. This target could change over time
• Ensure optimal customer follow-up according to guidelines determined by the company :
• Average number of daily visits to be carried out
• Systematic and complete planning of appointments 4 weeks in advance
• Visit frequency according to customer targeting and target coverage over the different cycles
• Each visit must be subject to :
• Synthetic, specific and factual report on the elements of growth levers of the next visit
• Preparation of a summary visit, based on the report (the elements of growth) in order to define specific actions and objectives.
• Establish reports according to the directives given and administrative procedures : activity summary; monitoring tables, expense reports, leave, etc.
• Systematically use the supports offered by the marketing department to ensure the sales visit.
• Sell In
• Ensure negotiation and order taking by using all the tools and services made available by the company, according to the defined conditions of sale.
• Open all identified markets offered by the brand
• Optimize restocking orders by encouraging the pharmacist to use pharmaML or EspacePro or any form of EDI.
• Monitor and take control if necessary of EDI orders to ensure potential sales.
• Use all the tools made available to anticipate and limit disruptions. And be proactive in managing shortages in the sales area.
• Sell out

1 / Motor means

• Promote and resell commercial operations aimed at patients / consumers (BRI, RSO)

Secure the proper promotion within the planned time and under the right conditions of these actions

• Obtain the best visibility for these operations
• Promote and resell merchandising recommendations
• Implement merchandising if it is not in line with agreements / recommendations
• Otherwise in the best interests of the brand
• Manage the coop budget in order to obtain the best ROI by setting up specific operations with pharmacists (to be validated with the DR)
• Management and support of animated points of sale
• Organize and lead practical workshops and training evenings, multi-dispensaries…

2 / Training our clients and their teams

• Carry out “flash” training during pharmacy visits to the pharmacists / collaborators present in the pharmacy team during the visit
• Training on the current launch(s)
• Training on the promotion(s) of the month
• Sell and encourage pharmacy employees to participate in the distance learning courses that are offered
• Promote to pharmacy teams the support offers offered by the Brand (webinar, expert courses, etc.)
• Develop arguments allowing cross-selling in order to increase the volume of our products.
• Organization of staff
• Influence
• Develop collaboration with partner networks (groups, CAPs, wholesalers, and opinion leaders, etc.) in support of KAMs.
• Contribute regularly to feedback from the field and the sharing of best practices.
• Provide training (one-off interventions, days, evenings, etc.) in the faculties of pharmacy, CFA or any other targets determined by Management.
• Provide information on our products during conferences

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