Product Marketing Manager (German and English speaking)

Lightspeed; Paris; Hybride; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Une société dynamique recherche un(e) Product Marketing Manager pour son équipe d'hospitalité. Le candidat idéal possédera 3 à 5 ans d'expérience en marketing produit, une compréhension du secteur de l'hospitalité et des compétences en analyse de marché. Le poste propose un environnement de travail flexible et des opportunités de croissance, avec des avantages tels qu'une politique de congés illimités et des programmes de santé.

Prestations

Programme RSU

Congés payés illimités

Assurance santé

Licences LinkedIn Learning

Qualifications

• Expérience de 3 à 5 ans en marketing produit ou domaines similaires.
• Connaissance des audiences de petites entreprises.
• Compréhension approfondie de l'industrie de l'hospitalité.

Responsabilités

• Développer et exécuter des lancements de produits et des programmes go-to-market.
• Analyser le marché et recueillir des retours clients.
• Collaborer avec des équipes transverses pour optimiser les initiatives.

Connaissances

Collaboration

Analyse de marché

Gestion de projet

Compétences en communication

Bilinguisme en anglais et allemand

Description du poste

Hi there! Thanks for stopping by.

The Product Marketing team at Lightspeed is seeking a creative, results-oriented Product Marketing Manager, Hospitality to accelerate growth of the Lightspeed Restaurant product in EMEA (Germany focused). Reporting to the Senior Manager, Hospitality PMM, and working closely with other Hospitality PMMs based in EMEA and APAC, you will:

• Develop, coordinate, and execute product launches and go-to-market programs for the Hospitality product portfolio.
• Establish impactful positioning and messaging.
• Conduct market analysis and gather customer feedback.
• Act as the voice of the customer within the organization, ensuring customer needs are addressed at each marketing touchpoint.

At Lightspeed, as Product Marketing Manager, you will build relationships throughout the organization. You will interact with stakeholders from product, marketing, sales, customer service, partnerships, and others to help shape the product roadmap and manage the product lifecycle effectively.

What you’ll be responsible for:

• Owning product positioning and messaging, ensuring clarity, differentiation, and alignment across all customer touchpoints.
• Gaining deep understanding of the Hospitality industry, including market dynamics, customer needs, and technology landscape.
• Leading competitive and market analysis, including win/loss research and trend monitoring, to inform product strategy and GTM execution.
• Conducting ongoing customer research to understand personas, needs, and behaviors.
• Driving go-to-market strategies and collaborating cross-functionally to own the performance of GTM initiatives.
• Developing marketing roadmaps covering the customer lifecycle from launch to retention.
• Tracking KPIs to measure success.
• Serving as the go-to person for messaging and value proposition.
• Building collaborative relationships with cross-functional teams including Marketing, Product, and Creative.
• Acting as the regional liaison for GTM teams, leveraging insights to optimize funnels and enablement materials.
• Collaborating with creative and content teams to develop impactful, customer-centric campaigns.

What you need to bring to the team:

• 3-5 years of experience in product marketing, growth, lifecycle marketing, or similar roles.
• Background in SaaS marketing or exposure to small business audiences.
• Experience in positioning, messaging, and driving product growth.
• Proven collaboration skills across teams and regions.
• Ability to generate market insights and competitive intelligence.
• Excellent project management and communication skills.
• Genuine interest in supporting small businesses.
• Bilingual proficiency in English and German.

Even better if you have, but not necessary:

• Experience in the hospitality industry.
• Interest in innovative technologies like AI.
• MBA or Product Marketing Alliance certification.

What’s in it for you?

• Flexible working environment.
• Career growth opportunities.
• Impactful work in a dynamic team.

And enjoy benefits like:

• Lightspeed RSU program.
• Unlimited paid time off.
• Health insurance and wellness benefits.
• Paid parental leave.
• LinkedIn Learning license.
• Volunteer days.