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Data Analytics Specialist
Job summary
A leading tech company in Toronto is seeking a Data Analytics Specialist to bridge marketing and development teams. The ideal candidate will have expertise in marketing technology, analytics, and strong skills in event tracking and optimization. Responsibilities include implementing tracking solutions, developing Power BI dashboards, and analyzing data discrepancies. Experience in the iGaming industry is highly desired. This role offers a chance to drive data-driven marketing strategies and collaborate with cross-functional teams.
Qualifications
- Proven experience as a Marketing Technology Specialist or Data Analyst.
- Strong knowledge of GA4, AppsFlyer, Meta CAPI, and TikTok.
- Hands-on experience with server-to-server integrations.
Responsibilities
- Implement and optimize Meta Conversion API and Google Ads tracking.
- Develop and maintain custom dashboards in Power BI.
- Collaborate with marketing and development teams.
Skills
Tools
Job Description
Data Analytics Specialist — We are looking for a Data Analytics Specialist with Marketing technology experience who will act as the bridge between our PPC / Performance Marketing team and technical development. The ideal candidate has strong expertise in marketing technology integrations, tracking, data flow optimization, and analytics. Experience in the iGaming industry is a strong plus.
- Tracking & Integrations: Implement, maintain, and optimize Meta Conversion API, Google Ads conversion tracking, TikTok, Snapchat, Unity, IronSource integrations, and other ad platforms.
- Ensure proper event mapping and deduplication across pixels, SDKs, and server-to-server (S2S) integrations.
- Lead integrations with AppsFlyer MMP (Mobile Measurement Partner), including iOS SKAN setup, Android attribution, and event postbacks.
- Set up and maintain GA4 for advanced funnel tracking across apps and web.
- Build, test, and maintain data pipelines to avoid attribution mismatches.
- Data Flow & Quality Assurance: Identify and resolve data discrepancies between platforms (Meta, Google, AppsFlyer, PBI).
- Implement fallback logic and ensure partial data handling (IP / User Agent, FBP, FBC, etc.) is in place.
- Maintain universal parameter mapping (UTMs, Click IDs, etc.) across all campaigns.
- Analytics & Reporting: Develop and maintain custom dashboards in Power BI (and other BI tools) tailored to PPC and acquisition teams.
- Define KPIs, including Registrations, FTDs, LTV, ROAS, Cash-in, NGR.
- Perform cohort analysis, retention analysis, and revenue attribution modeling.
- Collaboration: Work closely with developers to deploy tracking solutions.
- Collaborate with PPC managers to optimize campaigns based on accurate event data.
- Support the Product & BI teams with structured data insights.
- Proven experience as a Marketing Technology Specialist, Data Analyst, or MarTech Engineer.
- Strong knowledge of GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity Ads, IronSource.
- Proficiency in event tracking, pixel setup, SDK integrations, and API connections.
- Hands-on experience with server-to-server integrations and conversion event deduplication.
- Familiarity with Power BI or other BI platforms for dashboard creation.
- Strong knowledge of SQL, JavaScript, Python (or other scripting languages) for pixel / event customization.
- Experience in iGaming industry is highly desirable.
- Excellent communication skills to act as a bridge between Marketing & Development teams.
- Experience with Attribution modeling, LTV forecasting, and data-driven optimization.
- Familiarity with GTM (Google Tag Manager) server-side setup.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.