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CRM & 1PD Strategy Lead – Pet Nutrition (Hybrid)
Job summary
A leading global pet nutrition company is seeking a CRM & 1PD Strategy Manager in Caledon, Ontario. This role involves leading digital strategies, managing the Salesforce Marketing Cloud, and deriving insights from audience data. You will collaborate with various teams to enhance customer engagement and ensure compliance with data regulations. The company offers an industry-competitive salary and development support from day one.
Benefits
Qualifications
- 5-7 years experience in CRM and digital strategy.
- Experience in managing external agencies and digital teams.
- Strong analytical skills to drive marketing strategies.
Responsibilities
- Lead digital strategy for 1PD acquisition in Pet Nutrition.
- Oversee the management of Salesforce Marketing Cloud.
- Collaborate with NA COE team for data collection efforts.
- Enhance customer engagement through email and SMS programs.
- Optimize brand-led retention and loyalty CRM initiatives.
Skills
Education
Tools
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.