Digital Marketing jobs in Canada

Recently named as one of Canada’s fastest growing companies, our client is a leading digital music service provider offering a comprehensive suite of solutions – including customized promotions, branded digital entertainment stores, web services, and affiliate programs. The company is licensed by all Major record labels in North America and has powered over 5,000 digital music promotions for Fortune 500 retailers, consumer brands, and service providers.

Scope of Position

The Vice-President of Engineering is responsible for the successful execution of the company’s business mission through the development and deployment of the firm’s online presence in digital promotions, online retail product support, and digital e-commerce domains.

Functional Tasks

• Formulate technical strategies to support business objectives.
• Guide early-stage client engagement to leverage the firm’s capabilities and optimize response efficiency.
• Identify technology trends that could impact business success.
• Evaluate and select appropriate technology platforms for delivering services.
• Collaborate with senior leadership to establish governance processes ensuring objectives are met, risks are managed, and resources are used responsibly.
• Communicate the company’s technology strategy to management, staff, partners, customers, and stakeholders.
• Oversee daily operations of existing and future B2C e-commerce websites.
• Strategize and implement new site features, functionalities, and promotions.
• Create wireframes, mock-ups, and participate in developing business requirements and functional specifications for large projects.
• Work with UML models.
• Support SEO, SEM, and other online advertising initiatives.
• Assist digital marketing resources in optimizing email and social media strategies for promotions and retail initiatives.
• Review and approve proposed development releases.
• Manage, hire, and retain technical team members, including conducting reviews and personal development planning.
• Develop and enforce technical policies.
• Address technical problems promptly and cost-effectively.
• Participate in managing annual operating and capital budgets.
• Ensure compliance with community expectations and laws regarding privacy, security, and social responsibility (e.g., COPPA, PIPEDA, PCI).

Key Performance Deliverables

Specific performance measures will be discussed and agreed upon with the successful candidate.

Competency Profile

The following competencies define the role of Vice-President of Engineering:

• People Management: Establishes priorities, clarifies roles, and adapts management styles for optimal results.
• Motivating: Creates enthusiasm and recognition to inspire team members.
• Planning & Objective Setting: Develops clear action plans with milestones and checkpoints.
• Innovation: Generates new ideas and challenges existing assumptions.
• Problem Solving: Analyzes problems, identifies causes, and develops solutions.
• Initiative: Acts proactively and takes responsibility.
• Industry & Market Awareness: Keeps abreast of industry trends and competitor activities.
• Communication: Clearly articulates ideas and responds appropriately.
• Team Skills: Fosters collaboration and team spirit.

Preferred Experience / Education

Ideal candidates will have:

• Understanding of integrating diverse systems to meet business needs.
• Deep knowledge of web systems architecture and network protocols.
• Knowledge of web and mobile standards.
• Familiarity with internet marketing and SEO requirements.
• Understanding of information security vulnerabilities and risk management.
• Experience with software development lifecycle, preferably Agile methodology.
• At least eight years managing technical teams, with strong communication and project delivery skills.
• Experience with integrating web e-commerce platforms with ERP systems like NetSuite is a plus.
• Experience deploying multilingual, multi-territory, multi-currency e-commerce solutions is an asset.
• Highly competitive compensation package.