Senior Analyst Customer Marketing, Co-Brand Products

American Express; Toronto; Hybrid; CAD 94,000 - 142,000; Full time

Job summary

A leading financial services company in Toronto is hiring a Co-Brand Product Marketing professional to develop annual marketing plans and enhance customer engagement. The ideal candidate will possess a university degree in marketing or business, with strong skills in digital marketing execution and communication. Responsibilities include leading marketing campaigns, improving customer experience, and analyzing campaign performance. This role offers a competitive salary range of $68,000 to $102,000 annually, plus bonus and benefits.

Benefits

Competitive base salaries

Bonus incentives

Flexible working model

Comprehensive medical and dental benefits

Free access to wellness centers

Career development opportunities

Qualifications

• Experience in execution of digital marketing strategies.
• Ability to present and influence peers.
• Proven track record in crafting customer-focused initiatives.

Responsibilities

• Develop annual co-brand marketing plans.
• Lead marketing execution for strategies and campaigns.
• Measure campaign performance against KPIs.

Skills

Digital marketing execution

Communication skills

Customer-centric mindset

Project management

Microsoft Excel proficiency

Education

University degree in marketing or business

Tools

Microsoft PowerPoint

AI tools

Job description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

The successful candidate will be responsible for Co-Brand product marketing which includes developing annual plans to deliver Canada International Card Services (ICS) customer marketing objectives, including marketing and operational excellence, customer relevance, scalable engagement and healthy returns on non-acquisition investments. The successful individual will coordinate across ICS stakeholder teams on the investment and marketing strategies to influence and execute the marketing plan. This individual will work in close partnership with non-acquisition investment stakeholders to complete post campaign performance analysis to evaluate their effectiveness to optimize impact and efficiency.

Responsibilities:

• Work effectively across stakeholders to intake ICS customer objectives and develop annual co-brand marketing plans, bringing along key stakeholders to ensure enterprise and partner objectives are met.
• Improve the customer experience with relevant, timely and synchronized marketing and holistic treatment strategies throughout the customer lifecycle.
• Lead the end-to-end marketing execution of strategies and campaigns. This includes working with creative agencies to develop marketing collateral, obtaining stakeholder approval and working with internal systems, internal & external teams, vendors, and partners to deploy marketing initiatives.
• Support the flawless execution of the marketing plan in coordination with local and central teams, with a step-up on controls and marketing excellence to meet our regulatory and compliance requirements, and deliver on our promise to customers.
• Measure campaign performance against KPIs to inform future strategies.

Qualifications:

• University degree in marketing, business and/or professional experience in these domains.
• Experience in execution of digital marketing strategies and digital campaign management.
• Strong communication and influencing skills. This includes presenting to peers and being able to sell new ideas and solutions.
• Customer-centric mindset, with proven ability to craft initiatives, programs and campaigns that appeal to customers, merchants and internal business partners with a passion for driving results.
• Excellent relationship‑building, collaboration, influencing, and communication skills across a diverse group of partners.
• Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a fast-paced environment.
• Must be proficient in use of Excel and Power Point and be comfortable with the rest of the Microsoft Office suite and adaptable to using emerging AI tools.

Personal Attributes Sought:

• Naturally curious and possess a growth mindset.
• Seeks opportunities to learn and develop.
• Professional, self-motivated and driven to succeed.
• Integrity & personal accountability.
• Collaborative and able to work effectively in partnership with different stakeholders.

Hiring Range: $68,000 to $102,000 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

The job posting is for an existing vacancy.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial‑well‑being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on‑site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.