Marketing Program Strategist, AECO

PowerToFly; Montreal (administrative region); On-site; CAD 70,000 - 90,000; Full time

Job summary

ALeadingTechPartner is looking for a Program Strategist to oversee marketing strategies for industry-led initiatives. This position entails managing brand partnerships, ensuring effective communication with agencies, and implementing measurement frameworks. Candidates should possess at least 5 years of experience in program strategy and campaign management, along with a detail-oriented and analytical mindset. This role offers an exciting opportunity to shape marketing initiatives within the architecture, engineering, and construction sectors in Montreal, Canada.

Qualifications

• 5+ years’ experience in program strategy or campaign management.
• Proven ability to resolve problems quickly.

Responsibilities

• Oversee strategic brand partnerships and communication.
• Implement measurement framework and track ROI.
• Manage hospitality and event experiences.

Skills

Program strategy

Campaign management

Analytical thinking

Attention to detail

Team collaboration

Education

Bachelor’s degree or equivalent experience

Job description

Position Overview

The Autodesk Architecture, Engineering, Construction, and Operations (AECO) organization is seeking an agile marketer to oversee strategy, planning, and execution for industry‑led initiatives. As a Program Strategist, you will partner with cross‑functional teams – including brand, industry strategy, product marketing, content, paid media, sales, and analytics – to effectively drive awareness and adoption of the Autodesk portfolio. The ideal candidate is detail‑oriented, pragmatic, and has a strong understanding of the marketing ecosystem.

Responsibilities

• AECO representative for strategic brand partnerships including LA28 and NFL (Patriots, Browns):
  • Lead day‑to‑day communication with agencies and oversee contracted partnership deliverables including content, digital ads, in‑stadium branding, and product‑usage mandates
  • Build and implement a measurement framework and tagging strategy to accurately track opportunities and ROI
  • Partner with brand to build a creative playbook to ensure all assets are on‑brand and content strategy including building a story around venues
  • Collaborate with events and sales to manage all hospitality and event experiences
• Oversee strategy and planning for AECO integrated marketing plans (construction focus):
  • Partner with brand to represent the AECO industry throughout planning, development, and launch of Autodesk’s core brand campaign
  • Foster a deep partnership with product, sales, and customer advocacy teams to guide how product features, UI, and industry trends connect to brand creative and messaging
  • Identify growth opportunities for key audiences using data and insights to guide campaign structure, positioning, KPIs and launch timing. Includes collaboration with sales and product to align marketing strategy with sales priorities and product fit/readiness
  • Oversee the roadmap of all cross‑functional activities tied to your program including digital media, events, and content, and develop a cohesive, shared plan across teams with launch timelines
  • Partner with functional teams to build an optimal channel mix and promotional plan using historical performance data and customer insights (e.g., consumption, behavioral)
• Oversee measurement and optimization of program activities:
  • Lead implementation of measurement studies and tagging structure
  • Partner with MOPs to ensure all programs, and corresponding campaigns, follow a consistent tagging structure, and build out reporting dashboards
  • Pull performance reports and send regular communications on program performance and learnings to the extended marketing team and key stakeholders
  • Provide POVs on new marketing trends and identify test and learn opportunities

Minimum Qualifications

• Bachelor’s degree or equivalent experience
• 5+ years’ experience in program strategy, campaign management or related role

Preferred Qualifications

• B2B experience preferred
• Analytical thinker
• Diligent with a strong attention to detail and ability to resolve problems quickly
• Team‑oriented; professional and cooperative attitude; proactive and excited to contribute ideas and thoughts
• Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously