Marketing Manager

Teguar Corporation; New Brunswick; On-site; CAD 70,000 - 90,000; Full time

Job summary

A tech solutions company located in Canada, New Brunswick is seeking a Marketing Manager. You will lead a team to develop innovative marketing strategies aimed at increasing brand awareness and generating sales leads. The ideal candidate has a Bachelor’s Degree and at least 4 years of experience, preferably with 2+ years in a leadership role. Responsibilities include managing the marketing budget and utilizing tools like HubSpot and Google Analytics to optimize performance. The role includes a competitive benefits package.

Benefits

401K matching

Gym membership

Paid Holidays and PTO days

Health Reimbursement Account

Qualifications

• 4 years of relevant experience required; or minimum of 7 years of progressive experience.
• 2+ years in a leadership or people-management role.
• Proven experience in multi-channel marketing strategies.

Responsibilities

• Lead the marketing team and execute marketing strategies.
• Communicate performance metrics to the executive team.
• Monitor industry trends and adjust marketing strategies.

Skills

Lead generation

Digital marketing

SEO

CRM proficiency

Budget management

AI tools usage

Education

Bachelor's Degree

Tools

HubSpot

Google Analytics

Job description

About Teguar

Teguar is a leading provider of cutting‑edge industrial and medical computer solutions that are specifically designed to provide reliable performance in the most demanding environments and applications. Founded in 2010, we are a fast‑growing Inc 5000 company committed to excellence in the quality of our products, customer service, and our team.

What You'll Do

• Lead the marketing team, developing and executing comprehensive marketing strategies to increase brand awareness, improve customer loyalty, and generate sales leads, including trade shows, website sales, and digital & email marketing.
• Communicate key performance metrics to the executive team and collaborate cross‑functionally to achieve business objectives related to marketing, demand generation, and customer engagement.
• Partner with SEO and e‑commerce teams to execute state‑of‑the‑art strategies utilizing PR, social media, advertising tools, and emerging market trends.
• Work closely with sales and product teams to align marketing initiatives and website changes that support online conversions and develop sales tools.
• Coordinate and manage the marketing budget, monitoring, optimizing, and reallocating resources to achieve business objectives.
• Monitor industry trends and adjust the company marketing strategy to stay current and effectively promote the Teguar brand.
• Develop an internal AI strategy for resource optimization, driving leads from AI & LLMs and leveraging AI tools to eliminate waste, reduce expenses, and accelerate content creation.
• Facilitate a marketing‑sales feedback loop to improve lead count and quality.
• Utilize HubSpot for process and workflow improvements and overall CRM administration.

Qualifications

• Bachelor's Degree from a four‑year college or university and 4 years of relevant experience; or a minimum of 7 years of progressive experience in lieu of education; or an equivalent combination of education and experience.
• 2+ years in a leadership or people‑management role.
• Proven experience developing and executing multi‑channel marketing strategies that drive lead generation and revenue growth (digital, email, web, trade shows).
• Strong expertise in demand generation, funnel management, and marketing performance metrics; ability to report insights to executive leadership.
• Hands‑on experience with SEO, website optimization, analytics tools (e.g., Google Analytics), and collaboration with e‑commerce teams.
• Proficiency with CRM and marketing automation platforms, preferably HubSpot, including workflow and process optimization.
• Demonstrated experience managing and optimizing marketing budgets to achieve measurable business outcomes.
• Working knowledge of AI and marketing technology tools to improve efficiency, reduce costs, and accelerate content creation.

Benefits

• 401K matching
• HRA (Health Reimbursement Account) covering medical, dental, and vision expenses
• Basic Life and AD&D Insurance
• Supplemental Insurance plans
• Gym membership
• Paid Holidays and PTO days
• Birthday PTO and Volunteer Day
• Culture Committee Program
• Employee Referral Bonus Program
• Modern office work environment with free drinks and snacks