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Performance Marketing Manager (User Acquisition)
Job summary
A fast-scaling global company in Toronto seeks a Performance Marketing Manager to drive user acquisition through Meta, Snapchat, and TikTok. The role requires managing substantial marketing budgets and optimizing campaigns for growth and efficiency. Ideal candidates have 4+ years in performance marketing, strong analytical skills, and hands-on experience with AppsFlyer and A/B testing. Competitive compensation and a performance-based bonus are offered.
Benefits
Qualifications
- 4+ years of hands-on experience in performance marketing/user acquisition across relevant platforms.
- Proven ability to manage large-scale budgets with measurable performance impact.
- Strong analytical mindset to translate complex data into strategic actions.
Responsibilities
- Plan, launch, and optimize paid user acquisition campaigns across multiple platforms.
- Manage 7-figure monthly budgets, ensuring strong ROAS and retention.
- Build and refine tracking and reporting frameworks for acquisition funnels.
Skills
Tools
Performance Marketing Manager
We’re looking for a Performance Marketing Manager with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt — a hands‑on optimizer who thrives on testing, data‑driven scaling, and creative collaboration. Someone with Mobile User Acquisition experience.
- Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high‑quality mobile installs and first‑time deposits.
- Manage and scale 7‑figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
- Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
- Lead creative strategy and testing — collaborate with the art team to produce high‑performing static and video assets based on data insights.
- Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.
- Continuously optimize campaigns for cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and creative rotation in real time.
- Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
- Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
- Integrate and align brand awareness and performance campaigns to maximize cross‑channel efficiency.
- Explore new growth opportunities through programmatic, influencer, and emerging ad networks.
- 4+ years of hands‑on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
- Proven ability to manage and optimize large‑scale budgets (7 figures annually) with measurable performance impact.
- Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
- Strong understanding of mobile app acquisition, AppsFlyer tracking, and post‑install event optimization.
- Experience collaborating closely with creative and motion teams on ad concepts and iterations.
- Strong analytical mindset — ability to translate complex data into clear strategic actions.
- Excellent understanding of A/B testing, ROAS optimization, FTD‑focused funnels,
- Familiarity with server‑to‑server (S2S) setups and campaign event tracking.
- Hands‑on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.
- Strong creative sense combined with performance‑first mindset.
- A high‑impact role in a fast‑scaling global company.
- Competitive compensation and performance‑based bonus structure.
- Direct collaboration with senior leadership and creative teams.
- Access to premium ad tech — AppsFlyer, Meta Business Suite, TikTok Ads Manager, StackAdapt, and more.
- A creative, analytical, and growth‑oriented work culture.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.