Performance Marketing Manager (User Acquisition)

Futuretek; Toronto; On-site; CAD 100,000 - 125,000; Full time

Job summary

A fast-scaling global company in Toronto seeks a Performance Marketing Manager to drive user acquisition through Meta, Snapchat, and TikTok. The role requires managing substantial marketing budgets and optimizing campaigns for growth and efficiency. Ideal candidates have 4+ years in performance marketing, strong analytical skills, and hands-on experience with AppsFlyer and A/B testing. Competitive compensation and a performance-based bonus are offered.

Benefits

Competitive compensation

Performance-based bonus structure

Access to premium ad tech

Qualifications

• 4+ years of hands-on experience in performance marketing/user acquisition across relevant platforms.
• Proven ability to manage large-scale budgets with measurable performance impact.
• Strong analytical mindset to translate complex data into strategic actions.

Responsibilities

• Plan, launch, and optimize paid user acquisition campaigns across multiple platforms.
• Manage 7-figure monthly budgets, ensuring strong ROAS and retention.
• Build and refine tracking and reporting frameworks for acquisition funnels.

Skills

Performance marketing

User acquisition

Mobile app acquisition

Campaign optimization

A/B testing

Data analysis

Tools

AppsFlyer

Meta Ads

Snapchat Ads

TikTok Ads

StackAdapt

Job description

Performance Marketing Manager

We’re looking for a Performance Marketing Manager with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt — a hands‑on optimizer who thrives on testing, data‑driven scaling, and creative collaboration. Someone with Mobile User Acquisition experience.

Key Responsibilities

• Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high‑quality mobile installs and first‑time deposits.
• Manage and scale 7‑figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
• Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
• Lead creative strategy and testing — collaborate with the art team to produce high‑performing static and video assets based on data insights.
• Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.
• Continuously optimize campaigns for cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and creative rotation in real time.
• Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
• Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
• Integrate and align brand awareness and performance campaigns to maximize cross‑channel efficiency.
• Explore new growth opportunities through programmatic, influencer, and emerging ad networks.

Requirements

• 4+ years of hands‑on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
• Proven ability to manage and optimize large‑scale budgets (7 figures annually) with measurable performance impact.
• Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
• Strong understanding of mobile app acquisition, AppsFlyer tracking, and post‑install event optimization.
• Experience collaborating closely with creative and motion teams on ad concepts and iterations.
• Strong analytical mindset — ability to translate complex data into clear strategic actions.
• Excellent understanding of A/B testing, ROAS optimization, FTD‑focused funnels,

Nice to Have

• Familiarity with server‑to‑server (S2S) setups and campaign event tracking.
• Hands‑on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.
• Strong creative sense combined with performance‑first mindset.

What We Offer

• A high‑impact role in a fast‑scaling global company.
• Competitive compensation and performance‑based bonus structure.
• Direct collaboration with senior leadership and creative teams.
• Access to premium ad tech — AppsFlyer, Meta Business Suite, TikTok Ads Manager, StackAdapt, and more.
• A creative, analytical, and growth‑oriented work culture.