Marketing Specialist jobs in United Arab Emirates

Secondary School, Bachelor of Arts, Bachelor of Architecture, Any Graduation

Nationality

Indian, Filipino

Any

Vacancy

Job Description

• Develop and execute data-driven digital marketing strategies to enhance brand visibility and engagement across multiple channels, such as social media, SEO, and email marketing.
• Conduct thorough market research and competitive analysis to identify trends and opportunities, ensuring that campaigns are tailored to the target audience.
• Create compelling and optimized content for various platforms, including blogs, social media, and websites, to drive traffic and generate leads.
• Manage and optimize PPC campaigns on platforms like Google Ads and social media to maximize ROI and achieve campaign objectives.
• Utilize analytics tools to monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
• Collaborate with cross-functional teams, including design and sales, to ensure alignment and execution of marketing initiatives.
• Stay updated with the latest digital marketing trends and technologies, implementing innovative tactics to keep the brand competitive.
• Engage with online communities and respond to customer inquiries, enhancing brand reputation and customer loyalty.
• Assist in the development of marketing budgets and track expenditures to ensure efficient resource allocation.
• Support the execution of email marketing campaigns, including list segmentation, A/B testing, and performance analysis.

Desired Candidate Profile

• Bachelor’s degree in Marketing, Business, or a related field; advanced degrees or certifications in digital marketing are a plus.
• Minimum of 2-3 years of hands-on experience in digital marketing, preferably in a fast-paced environment.
• Proficiency in tools like Google Analytics, SEMrush, HubSpot, or similar platforms to track and analyze marketing performance.
• Strong understanding of SEO best practices and experience in optimizing web content for search engines.
• Excellent written and verbal communication skills, with the ability to create engaging content tailored to diverse audiences.
• Creative mindset with the ability to think outside the box and develop innovative marketing concepts.
• Strong analytical skills to interpret data, draw conclusions, and make data-driven decisions.
• Experience with social media management tools, such as Hootsuite or Buffer, and a proven track record in growing social media presence.
• Ability to work independently as well as collaboratively within a team, demonstrating a proactive approach to tasks.
• Fluency in English; additional languages would be beneficial for global outreach.
• Job is based in Abu Dhabi. Microsoft Excel knowledge is important.

Employment Type

Full Time

Company Industry

• FMCG
• Foods
• Beverages

Department / Functional Area

• Advertising
• Media Planning
• PR

Keywords

• Content Marketing
• Lead Generation
• Brand Development
• Email Marketing
• Digital Marketing Specialist
• Marketing Communications Executive
• SEO

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