PR & Media Marketing Executive

Antons Recruitment Agency; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent recruitment agency is seeking a PR & Media Marketing Executive to enhance brand visibility and strengthen public relations. The role involves developing media relationships, executing media campaigns, and monitoring coverage. Candidates should possess a Bachelor's degree in related fields and have 2 to 5 years of PR or marketing experience. Knowledge of digital PR tools is essential.

Qualifications

• 2 to 5 years of experience in PR, media, or marketing.
• Proven success in securing media coverage and executing PR campaigns.
• Strong professional network of media and influencer contacts is an advantage.

Responsibilities

• Develop and maintain relationships with media professionals.
• Plan and execute media campaigns across various platforms.
• Track and analyze PR and media coverage outcomes.

Skills

Exceptional written and verbal communication skills

Strong media relations

Creative storytelling

Strong organizational skills

Proficiency with digital PR tools

Education

Bachelor's degree in Public Relations, Communications, or Marketing

Tools

Meltwater

Cision

Google Analytics

Meta Business Suite

Job description

Our client is seeking a PR & Media Marketing Executive to elevate brand visibility and strengthen public relations across digital and traditional platforms. This role blends media relations, content creation, and event management to deliver impactful communication and ensure consistent brand representation.

Key Responsibilities

Public Relations

Develop and maintain relationships with media professionals, influencers, and press contacts.

Write and distribute press releases, media kits, and official statements.

Secure positive media coverage across print, digital, and broadcast platforms.

Support reputation management and handle crisis communications effectively.

Media & Marketing

Plan and execute media campaigns (digital, print, radio, TV, influencer partnerships).

Collaborate on creative content for social media, websites, newsletters, and marketing campaigns.

Organize PR events, product launches, press briefings, and brand activations.

Negotiate and coordinate placements with agencies and media partners.

Monitoring & Reporting

Track and analyze PR and media coverage, measuring ROI and campaign outcomes.

Monitor industry trends and competitor activities for new opportunities.

Maintain up-to-date media databases, editorial calendars, and contact lists.

Core Competencies

Exceptional written and verbal communication skills.

Strong media relations and networking ability.

Creative storytelling and brand narrative development.

Professionalism in handling sensitive and time-critical issues.

Strong organizational and event management skills.

Knowledge of social media strategy, digital PR tools, and analytics.

Analytical mindset with an ability to evaluate performance metrics.

Collaborative spirit with cross-functional teamwork skills.

Qualifications

Preferred Lebanese Nationals

Bachelors degree in Public Relations, Communications, Marketing, or a related field.

2 to5 years of experience in PR, media, or marketing (fashion / luxury sector experience preferred).

Proven success in securing media coverage and executing PR campaigns.

Strong professional network of media and influencer contacts is an advantage.

Proficiency with tools such as Meltwater, Cision, Google Analytics, and Meta Business Suite.