Digital Marketing Specialist

Cartrack; Dubai; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to spearhead lead generation and e-commerce campaigns. This role emphasizes creativity and data-driven strategies, focusing on platforms like Google Ads and Facebook to optimize costs and drive results. The ideal candidate will possess a Bachelor's degree and at least three years of marketing experience, with a strong command of Arabic to connect with the local audience. Join a forward-thinking team that values innovation and collaboration, and make a significant impact in the digital marketing landscape.

Benefits

Yearly Ticket

Medical Insurance

Qualifications

• 3+ years of experience in marketing with a focus on digital platforms.
• Strong proficiency in Arabic for effective communication in the UAE market.

Responsibilities

• Generate leads through Google Ads and other digital platforms.
• Analyze campaign data to improve performance and enhance lead generation.

Skills

Lead Generation

Google Ads

E-commerce Campaigns

Content Creation

Data Analysis

Social Media Management

Microsoft Excel

B2B Marketing

Video Editing

Education

Bachelor's Degree in Business Administration

Bachelor's Degree in Marketing

Tools

Google AdWords

Facebook Ads

Content Management Systems

Video Editing Software

Job description

Responsibilities:

• Focus on Google Ads: generating leads that result in fitments at an optimal cost.
• Research, develop, and execute lead generation and e-commerce campaigns on Google AdWords, Facebook, and other digital platforms.
• Analyze campaign data to identify areas for improvement and implement solutions.
• Conceptualize and create engaging content to build a community and elevate our brand.
• Proactively test new ideas and different messaging to discover effective communication strategies with our audience.
• Set up tracking to monitor campaign performance, landing page traffic, and website visits.
• Collaborate with the sales team to enhance lead performance.
• Perform other duties as assigned.

Qualifications:

• Bachelor's Degree in Business Administration, Marketing, or related field.
• Minimum of 3 years in Marketing.
• Strong proficiency in Arabic (speaking & writing) to handle the UAE market.
• Proficiency in Google AdWords, GDN, and Facebook paid ads is a plus.
• Good knowledge of Microsoft Excel is a plus.
• Experience in B2B industries is a plus.
• Knowledge of video and picture editing software is an advantage but not mandatory.
• Full understanding of all social media platforms.
• Knowledge of content management systems.
• Ability to produce and edit content for vlogs.

Benefits include:

• Yearly ticket
• Medical insurance