Associate Director à United States

Company description

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data, and Technology. Through a unified and fluid organisation, its clients have facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

The Associate Director - Growth will support the development and execution of winning capture strategies and activate long-term strategic and executive relationships. This highly visible role is responsible for identifying and managing 5-10 quality scaled leads for Groupe Power of One partners. Responsibilities include client mapping, providing guidance on strategic commercial excellence, and targeting opportunities to meet or exceed forecasts. Additionally, the role involves recommending external communication and marketing strategies to enhance market penetration and elevate the image of Groupe and its agencies. The ideal candidate has previous leadership experience in new business development or managing diverse talent and commercial excellence. This leader must identify and foster relationships with external and internal partners, audit and strengthen Publicis Groupe’s go-to-market positioning, and build and monitor a pipeline tracking process. We seek a problem solver and team player who thrives in a fast-paced environment and has a reputation for building strategic partnerships to support growth.

Responsibilities

Technical & Product

• Supporting growth strategies to increase revenue and profitability.
• Growing the opportunity pipeline through diligent identification and qualification of new business prospects using current technologies and collaboration.
• Conducting customer visits and research to understand needs and requirements.
• Building and maintaining customer relationships, assessing competitor capabilities, and ensuring value drivers are reflected in client propositions.
• Identifying and cultivating business partner relationships, including with large and small enterprises.

Business Acumen & Operational Efficiency

• Developing and executing long-term strategic plans to accelerate growth.
• Driving lead-generation programs and capture plans.
• Fostering alignment and collaboration across solution hubs and agencies, especially for “Power of One” initiatives.

Innovative & Analytical Mindset

• Supporting thought leadership, content development, and marketing efforts.
• Applying marketing intelligence and competitive data to targeted pursuits and strategies.
• Encouraging a culture of innovation within the company, promoting new ideas and risk-taking to drive growth.

People & Leadership

• Challenging established views with respect and openness.
• Using storytelling to connect with stakeholders and inspire.
• Handling complex issues and making decisions with limited information.
• Developing relationships with key decision makers.
• Managing conflicts and solving issues internally and externally.
• Building succession plans and mentoring future talent.
• Providing constructive feedback and fostering an inclusive environment.
• Motivating teams to exceed goals and recognizing merit.

Self

• Adjusting performance based on feedback, demonstrating agility and flexibility.
• Leveraging others’ ideas and demonstrating a growth mindset.
• Setting high-impact objectives and exceeding them.
• Reprioritizing as needed and challenging the status quo with honesty and integrity.
• Maintaining resilience and a positive outlook, actively listening to feedback, and taking accountability.

Qualifications

• 9+ years of relevant experience, primarily in business development, program capture, planning, pitching, and execution.
• Strong operational and delivery track record for agency projects and pitches.
• Proven consultative influencing skills.
• Ability to empower and engage teams, fostering passion and drive.
• Experience collaborating across organizational boundaries.

Additional information: R- 2633, P-2955, J-18808-Ljbffr