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Group Marketing Coordinator
Descripción de la vacante
A leading marketing firm is seeking a Group Marketing Coordinator in Johannesburg. The role involves conducting market research, creating content across various platforms, and managing advertising campaigns to achieve business goals. Candidates should possess strong analytical and campaign management skills. A competitive salary range of R25,000 to R35,000 CTC is offered.
Formación
- Proven experience in market research and customer analysis.
- Strong content creation skills across multiple platforms.
- Ability to manage and analyze marketing campaigns.
Responsabilidades
- Conduct customer and competitor research to guide marketing strategies.
- Develop and align content with brand goals across channels.
- Plan, execute, and analyze advertising campaigns.
Conocimientos
Job Advertisement for Group Marketing Coordinator
Location : Benrose
Salary : R25 000 – R35 000 CTC
Qualified candidates shall have the capability to excel in the following job functions and descriptions, with the objective to generate sales leads for sales team execution.
- Customer research: Conduct research to understand customer needs, preferences, and trends.
- Competitor research: Analyze competitors’ strategies and market positioning to support the formulation of relevant marketing plans.
- Develop content for main advertising channels including Facebook, Google, LinkedIn, website, newsletter, email, media coverages, etc.
- Content includes posts, videos, articles, and events.
- Ensure content aligns with brand tone and marketing goals, maintaining consistency across all marketing channels.
- Plan, design, and execute marketing campaigns across all main advertising channels with the objective to achieve business goals.
- Coordinate with teams to create successful promotional materials.
- Monitor the performance of marketing campaigns (e.g., click-through ratio, revenue generated from ads, campaign performance).
- Analyze and adjust strategies based on marketing insights gathered.
- Prepare reports to communicate results to stakeholders.
- Organize product launches, shows, and other promotional events nationwide.
- Manage online presence through SEO, SEM, and social media platforms.
- Analyze website traffic and optimize online campaigns.
* El índice de referencia salarialse calcula en base a los salarios que ofrecen los líderes de mercado en los correspondientes sectores. Su función es guiar a los miembros Prémium a la hora de evaluar las distintas ofertas disponibles y de negociar el sueldo. El índice de referencia no es el salario indicado directamente por la empresa en particular, que podría ser muy superior o inferior.
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