Specialist, SEO

StoneX; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading financial services provider in Cape Town is looking for an experienced SEO Content Lead. This role involves developing and executing a content strategy for B2B markets, focusing on semantic SEO and AI-assisted operations. Candidates should have 6-8 years of experience, a strong command of SEO practices, and excellent stakeholder communication skills. The position offers a hybrid working environment and full-time employment with the marketing department.

Qualifications

• 6-8 years leading SEO content in B2B, ideally in financial services or regulated industries.
• Demonstrated initiative and measurable improvements in visibility and engagement.
• Deep semantic SEO expertise in entity-based research and topic clustering.
• Strong command of AI-assisted research and prompt/QC guardrails.
• Excellent writing and editing skills; strong stakeholder communication.

Responsibilities

• Lead the development of SEO content strategy for English-speaking B2B markets.
• Define semantic architecture including topical maps and internal linking.
• Use LLM workflows for research and editing tasks.
• Produce semantic briefs and optimize on-page titles.
• Conduct content audits to improve SEO performance.
• Cocreate keyword proposals and facilitate workshops.

Skills

Linkbuilding

SEO Tools

Keyword Research

Google Analytics

CSS

Conversion Optimization

HTML5

SEM

Google Search Console

Omniture

Wordpress

Job description

Overview

Connecting clients to markets and talent to opportunity

With 4300 employees and over 400000 retail and institutional clients from more than 80 offices spread across five continents were a Fortune-100 Nasdaq-listed provider connecting clients to the global markets focusing on innovation human connection and providing world-class products and services to all types of investors.

At StoneX we offer you the opportunity to be part of an institutional-grade financial services network that connects companies organizations and investors to the global markets ecosystem. As a team member youll benefit from our unique blend of digital platforms comprehensive clearing and execution services personalized high-touch support and deep industry expertise. Elevate your career with us and make a significant impact in the world of global finance.

Responsibilities

Lead the development and execution of an entityfirst semanticsdriven SEO conte nt progr am for StoneXs Englishspeaking B2B markets. You will scale organic visibility and qualified institutional t raffic t hrough accurate compliant educational content and AIenhanced workflows. This role owns strategy and handson delivery across briefing editing and onpage optimization partners closely with subjectmatter experts and C omplian ce and mentors contributors on semantic precision and content quality.

Primary duties will include :

• Strategy ownership (EN markets) : Build and maintain a quarterly plan mapped to StoneX Business divisions and content streams aligned to user intent and business priorities.
• Semantic architecture : Define topical maps taxonomies; design internallinking frameworks avoid cannibalization and clarify intent across overlapping topics
• AIassisted operations : Use LLM workflows and tools to accelerate research and briefs with humanintheloop QA prompt libraries and quality checkpoints.
• Briefing & editing : Produce semantic briefs with SERP / intent analysis EEAT requirements and SME inputs; edit drafts for clarity precision and compliancesafe tone.
• Onpage optimization : Ship and test bestpractice meta titles
• and descriptions H structure URL slugs alt text internal linking targets
• Site architecture & hygiene : Lead content audits to improve performance
• Stakeholder alignment : Cocreate keyword proposals with business desks to match market language and product positioning; facilitate intent / semantics workshops.
• Trendwatch & playbooks : Track algorithm and semantic SEO developments; document playbooks and coach team members.

Qualifications

To land this role you will need :

• 68 years leading SEO content in B2B ideally financial services or other regulated industries.
• Demonstrated initiative and wins across multiple Englishspeaking markets with measurable improvements in visibility and engagement.
• Deep semantic SEO expertise : entitybased research topic clustering knowledgegraph alignment disambiguation and internallinking architectures.
• Strong command of AIassisted research / briefing and prompt / QA guardrails.
• Excellent writing / editing skills ; strong stakeholder communication and influence.

Working environment

• Hybrid / In-office

Required Experience

IC

Key Skills

Linkbuilding,SEO Tools,Keyword Research,Google Analytics,CSS,Conversion Optimization,HTML5,SEM,Google Search Console,SEO,Omniture,Wordpress

Employment Type

Full-Time

Department / Functional Area

Marketing

Experience

years

Vacancy

1