Social Media Manager_Youtube Specialist

Dananda Talent; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading marketing firm in South Africa is seeking a Social Media Manager focused on YouTube to enhance brand presence across platforms. The ideal candidate will have a Bachelor's degree in Marketing or related field and over 3 years of successful YouTube channel management, with a strong grasp of SEO and analytics. This role involves developing content strategies, managing social media accounts, and collaborating with creative teams to produce engaging video content.

Qualifications

• 3+ years managing YouTube channels with measurable growth.
• Strong understanding of YouTube algorithm, SEO, and analytics.
• Ability to work with creative and technical teams.

Responsibilities

• Develop and execute a content strategy to grow YouTube audience.
• Manage day-to-day operations of the YouTube channel.
• Plan and schedule content across other social media platforms.

Skills

YouTube channel management

SEO understanding

Social media campaign execution

Excellent communication

Project management

Education

Bachelor's degree in Marketing, Communications, Media, or related field

Tools

YouTube Studio

Google Analytics

TubeBuddy

VidIQ

Job description

Overview

Looking for a creative, data-driven, and strategic Social Media Manager with a strong focus on YouTube to join our marketing team.

Requirements

• Bachelor's degree in Marketing, Communications, Media, or a related field
• 3+ years managing YouTube channels with measurable growth (Proven experience)
• Strong understanding of YouTube algorithm, SEO, and analytics
• Familiarity with tools such as YouTube Studio, TubeBuddy, VidIQ, and Google Analytics
• Experience creating and executing social media campaigns across platforms
• Excellent communication, writing, and project management skills
• Ability to work with creative and technical teams to produce high-quality video content
• Knowledge of video editing tools is a plus (basic or coordination with editors)

Duties

• YouTube Channel Management
  • Develop and execute a content strategy to grow our YouTube audience and engagement
  • Manage day-to-day operations of the YouTube channel: publishing, optimizing, and analyzing content
  • Collaborate with video editors, graphic designers, and content creators for high-quality, engaging videos
  • Conduct keyword and competitor research to improve SEO and video discoverability
  • Optimize thumbnails, titles, descriptions, and tags for maximum performance
  • Monitor trends and adapt content to align with what performs well on the platform
  • Analyze channel performance using YouTube Analytics and report KPIs regularly
  • Manage playlists, channel art, and featured content to enhance user experience
• Social Media Management (Other Platforms)
  • Plan and schedule content across Facebook, Instagram, LinkedIn, and X (formerly Twitter)
  • Coordinate cross-platform promotions for video content
  • Monitor social media trends and respond to community engagement