Social Media Manager

Mr Price Group; Durban; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading retail company in Durban is seeking a creative Social Media Manager to enhance its online presence. The role involves executing social media strategies, managing content, and mentoring a marketing team. Ideal candidates should have 2-3 years of experience in social media management, a relevant degree, and strong skills in content creation and metrics interpretation. This position offers an opportunity to influence brand awareness and engage with diverse audience segments.

Qualifications

• 2 - 3 years’ experience as a social media manager, with mentoring experience.
• Additional certifications in digital marketing or analytics are a plus.
• Portfolio showcasing successful social media campaigns is required.

Responsibilities

• Execute the social media strategy for target audience segments.
• Manage all content planning and execution aligned with marketing objectives.
• Mentor and guide junior social media team members.

Skills

Social media management

Copywriting

Graphic design

Video editing

Social media metrics interpretation

Content creation

Education

Bachelor’s degree in marketing or related field

Tools

Social media editing tools

Social listening tools

Job description

Job Description

We are looking for a creative and detail orientated Social Media Manager with strong communication and collaboration skills to join our dynamic marketing team. The ideal candidate will be responsible for executing our social media strategy to enhance our online presence, engage with our audience, and drive brand awareness.

Responsibilities

1. Execute the social media strategy for both audience segments (Adults and Kids).
2. Manage all content planning and execution, ensuring alignment with marketing objectives and adherence to deadlines.
3. Compile social briefs and content plans.
4. Work alongside the required stakeholders to ensure the execution of the social media strategy
5. Respond to current trends and coordinate with various teams to execute reactive content
6. Critically review and analyze all social content, including creative and copy
7. Manage customer enquiries and ensure the correct processes are followed
8. Report on monthly, seasonal, and annual content performances across adults and kids.
9. Provide key learnings and insights to contribute to social strategy
10. Mentor and guide junior social media team on day to day tasks

Qualifications

1. 2 - 3 Years’ experience as a social media manager, with proven experience in mentoring a team
2. Bachelor’s degree in marketing, communications, public relations, journalism, or a related field
3. Additional certifications in social media management, digital marketing, or analytics are a plus.
4. Experience in managing content planning and execution for a variety of brands/companies
5. Strong skills in copywriting, graphic design, and video editing with a keen creative eye and previous experience in content creation
6. A portfolio showcasing successful social media campaigns and creative content
7. Proficiency in social media editing tools
8. Proficiency in social listening tools
9. Ability to interpret social media metrics and adjust strategies accordingly.
10. Up to date with social media trends and the ability to respond quickly to them.
11. Understanding of SEO principles.

Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.