Social Media Manager

The Sharks; Durban; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading rugby franchise in Durban seeks a Social Media Manager to lead their digital presence. The role involves managing content, engaging with fans, and driving growth through innovative social media strategies. The ideal candidate has 3-5 years of experience in social media management, preferably within sports, and is passionate about rugby. This position offers a competitive package and a dynamic work environment.

Benefits

Competitive package based on experience

Creative environment with real impact

Qualifications

• 3–5 years of experience in social media management, preferably in sports.
• Strong knowledge of platforms like Instagram and TikTok.
• Excellent copywriting and storytelling skills.

Responsibilities

• Develop and execute a social media content calendar.
• Engage with fans daily across all platforms.
• Monitor performance and provide regular reports.

Skills

Social media management

Content creation

Community engagement

Video editing

Analytical skills

Tools

Adobe Creative Suite

Canva

Job description

About the Sharks

The Sharks are one of South Africa’s most iconic rugby franchises, with a proud history, a passionate fan base, and a commitment to innovation both on and off the field. We’re building a world-class digital presence to connect our fans with the team like never before, and we’re looking for a creative and drivenSocial Media Managerto lead that charge.

Role Overview

The Social Media Manager will be responsible for managing, growing, and engaging the Sharks’ online community across all social media platforms. This role requires a dynamic storyteller who understands sports culture, fan engagement, and content trends. You’ll be at the heart of our digital voice—creating, curating, and executing strategies that strengthen our brand, excite our fans, and drive measurable growth.

Key Responsibilities

• Content Strategy & Planning
• Develop and execute a social media content calendar aligned with the Sharks’ overall marketing strategy.
• Ensure consistency in brand voice, tone, and visual identity across platforms.
• Content Creation & Publishing
• Ideate, script, and oversee the creation of engaging video, graphics, and written content.
• Capture and post real-time content on match days, training sessions, player appearances, and events.
• Community Management
• Engage with fans daily, responding to comments, messages, and mentions in a timely, authentic voice.
• Foster a strong sense of community, celebrating fan culture and amplifying UGC (user-generated content).
• Analytics & Growth
• Monitor performance across all platforms, providing regular reports and insights.
• Optimize content based on data to increase reach, engagement, and conversions (tickets, merch, memberships).
• Collaboration
• Work closely with players, coaches, and media teams to access unique stories and behind-the-scenes content.
• Partner with sponsors to deliver branded content in innovative ways that add value to fans.

Requirements

• Proven experience (3–5 years) in social media management, preferably in sports, entertainment, or lifestyle brands.
• Strong knowledge of platforms including Instagram, TikTok, X/Twitter, Facebook, and YouTube.
• Video editing and graphic design skills (Adobe Creative Suite, Canva, or similar).
• Excellent copywriting and storytelling skills with an eye for detail.
• Data-driven mindset with experience using analytics tools.
• Ability to work flexible hours, including evenings, weekends, and match days.
• Passion for rugby and a deep understanding of the Sharks’ brand and fan culture.

Key Attributes

• Creative thinker who thrives under pressure.
• Confident communicator who can manage multiple stakeholders.
• Proactive, adaptable, and always ahead of digital trends.
• Team player who brings energy, positivity, and innovation.

What We Offer

• The opportunity to shape the digital presence of one of the most iconic rugby brands in the world.
• A fast-paced, creative environment where your ideas have real impact.
• Competitive package based on experience.