Social Media Liaison

Herotel Sonic; Potchefstroom; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A telecommunications company is seeking a Social Media Liaison based in Potchefstroom, North West. This role involves supporting online presence through effective communication, managing customer interactions on social media platforms, and assisting in content scheduling. Ideal candidates will have strong communication skills and a keen interest in social media, as well as the ability to work shifts, including evenings and weekends. This position emphasizes customer service and requires at least a Matric certificate.

Qualifications

• Fluency in English and local languages is required.
• Ability to remain calm under pressure is essential.
• Experience in community management or customer service is advantageous.

Responsibilities

• Monitor and respond to customer queries on social media.
• Escalate technical issues to relevant teams.
• Assist in scheduling content for campaigns.

Skills

Excellent written and verbal communication skills

Customer-centric approach

Interest in social media

Basic understanding of major social media platforms

Proficient in basic computer skills

Experience in customer service

Strong attention to detail

Team player

Education

Matric (Grade 12)

Short courses in social media or customer service

Tools

Meta Business Suite

Job description

Applications are invited for the Social Media Liaison position to be based in Potchefstroom, North West.

Purpose Of The Role

A customer-focused position to support our online presence across social media platforms. This role is ideal for someone with strong communication skills, a customer‑first mindset, and the ability to effectively manage issues and customer expectations. This person will ensure our customers feel heard, informed, and valued.

Key Performance Areas

• Monitor and respond to customer queries, comments, and complaints on all social media channels (Facebook, Twitter/X, Instagram, Google, etc.) and local WhatsApp groups in a timely and professional manner
• Escalate technical issues, service disruptions, or complaints to the relevant internal teams and follow through to resolution
• Assist in the scheduling of engaging content to support campaigns, product launches, and service updates
• Maintain a consistent brand voice across all platforms
• Track and report on social media engagement and customer sentiment
• Support broader marketing or communications initiatives as needed
• Stay up to date with platform updates, social media trends, and best practices

The Successful Candidate Must Have The Following Experience/skills

• Excellent written and verbal communication skills with fluency in English and local languages.
• Must be customer‑centric with the ability to remain calm and professional, even under pressure.
• Must have a keen interest in social media in general, and an understanding of how the different systems operate.
• Basic understanding of major social media platforms and how they are used for customer engagement.
• Proficient in basic computer skills and social media management tools (e.g. Meta Business Suite or similar platforms).
• Previous experience in customer service or community management is an advantage.
• Willingness to learn and grow in a fast‑paced, dynamic environment.
• Strong attention to detail and ability to manage multiple conversations simultaneously.
• Responsible and reliable with good time management.
• Team player who takes initiative and shows a willingness to assist others.
• Must be willing to work shifts, including evenings and weekends.

Education Requirements

• Matric (Grade 12) or similar.
• Short courses or certification in social media and communications management, digital marketing, or customer service will be advantageous.

Please Note

• Preference will be given to Previously Disadvantaged Individual candidates in line with Herotel’s Employment Equity Plan.
• Submission of your CV provides Herotel with your express consent for us to process your personal information contained therein, for purposes of processing your application. Please refer to our Privacy Policy on our website for further information on how we process personal information.
• Kindly note that should you not receive feedback from us within 4 weeks of applying, you should consider yourself unsuccessful for the role.