Senior Integrated Specialist

Ithemba Recruitment- Sourcing Top Talent; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A recruitment agency is seeking a Senior Integrated Specialist in Johannesburg. The candidate will act as a strategic brand custodian, define target audiences, and guide teams in creating integrated strategies. With 5+ years of experience and an advertising background, the ideal applicant will possess strong time management skills and a creative mindset to develop compelling strategies for clients. This role offers the opportunity to impact brand growth significantly.

Qualifications

• 5+ years of experience as a Strategist.
• Advertising school diploma or University degree.
• Experience in developing and presenting solutions in a creative environment.
• Strong time management and organizational skills.

Responsibilities

• Act as a strategic and brand custodian on client brands.
• Work with the team to produce clear and directional strategies.
• Develop, construct, and present compelling strategies to clients.
• Guide teams to develop strategic brand activities for growth.

Job description

About the job Senior Integrated Specialist

Key Purpose:

The company is looking for an agile Mid-weight/senior Integrated Strategist to join their multi-skilled and solutions-driven team.

Duties and responsibilities:

• Act as a strategic and brand custodian on client brands.
• Define and understand the target audiences, demographics, psychographics, behaviour, and attitudinal mindsets across client brands.
• Guide the team beyond the brief through an in-depth understanding of client business needs as well as consumer needs.
• Construct brand ideas, positioning, and value propositions and translate them into fully integrated strategies.
• Work with and inspire the team to produce a clear and directional strategy that is founded on commercial and/or consumer insights.
• Understand ATL and digital channels to enable end-to-end solutions for clients.
• Be able to provide clear direction to diverse teams to develop strategic brand activities that drive brand growth for clients, including working with media and partners across multiple platforms.
• Develop, construct, and present compelling strategies to clients.
• Plays a key role in terms of campaign development and pitches.

Qualifications and experience:

• Advertising school diploma or University degree.
• ATL / TTL agency experience a must.
• 5+ years of experience as a Strategist.
• Location: Johannesburg
• Experience in developing and presenting solutions within a creative environment.
• Knowledge of primary and secondary research techniques that best lead the strategic and creative processes.
• Development of integrated brand, communication, and campaign strategies to effectively maximise the awareness, exposure, and campaigns of client brands and products.
• Sharp business acumen, resourceful, and a self-starter that has a relentless passion for knowing more and believing in better.
• Strategic energy and drive to think outside of the box. Guides and informs ideation and brainstorming sessions internally and externally.
• Strong time management and organisational skills. Strong multitasking skills (able to work on multiple briefs at any given time).