Senior Display Specialist

StoneX Group Inc.; Cape Town; Hybrid; ZAR 480 000 - 660 000; Full time

Job summary

A leading financial services company based in Cape Town is seeking a Digital Campaign Manager to oversee B2B Campaigns, including Brand and Performance Campaigns. The role requires a minimum of 4 years' experience in display and social advertising, strong project management skills, and the ability to optimize budgets across various digital platforms. The ideal candidate will have proven success in increasing ROI from advertising spend and possess advanced knowledge of digital marketing tools.

Qualifications

• 4+ years of experience in display & social advertising.
• Expert knowledge of programmatic and direct media buying.
• Experience managing paid campaigns on Twitter & Facebook.

Responsibilities

• Maximize return on investment from display & paid social campaigns.
• Manage 3rd party advertising technology and negotiate rates.
• Ensure accurate communication and reporting with stakeholders.

Skills

Display & social advertising

Programmatic media buying

Project management

Presentation skills

Budget management

Google Analytics

Microsoft Excel

Education

Bachelor's degree

Tools

Data Management Platform (DMP)

Job description

Overview

Connecting clients to markets – and talent to opportunity.

With 4,500+ employees and over 300,000 commercial, institutional, payments, and retail clients, we operate from more than 70 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.

Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth.

Responsibilities

Position Purpose: Reporting into the Head of Display, Paid Social & Digital Innovation, you will be responsible for StoneX B2B Campaigns, covering Brand & Performance Campaigns, securing the planning and execution of digital and non-digital campaigns, optimization and presenting results to internal stakeholder. In addition, the role requires you to support on implementing 3rd party advertising technology, applying tracking. Media spend will be optimized by any means necessary to ensure KPIs and targets are met. Therefore, a data-driven and analytical approach is essential, as well as lateral thinking. Working in conjunction with stakeholders in head office, as well as around the globe, will be key so campaigns resonate on a local level

Primary duties will include

• Meeting targets and ensuring the return of investment from display & paid social is maximized
• Managing 3rd party advertising technology on a day-to-day basis, including DSP, ad server & ad-fraud tech
• Managing the relationships with direct media owners and negotiate rates
• Creating processes and best practices documents to ensure a uniform account structure exists globally, allowing for fluid management and scaling
• Awareness of media owner’s advertising policies that cover complex speculative financial products, and ensuring advertising accounts are authorized
• Managing the relationships with internal stakeholders on day-to-day communication and reportingAccurate management of spend & budgets, adhering to the StoneX finance process

Qualifications

To land this role you will need

• A minimum of 4+ years working in display & social advertising
• Expert/hands-on knowledge of both programmatic and direct media buying, bidding strategies, optimization and testing methods and account management
• Experience with Private Market Place (PMP) and Programmatic Guaranteed (PG) within the programmatic platform
• Experience with multiple ad-formats in programmatic. i.e. Digital Out-of-Home, Connected TV
• Experience in managing paid campaigns in Twitter & Facebook
• Strong project management, multitasking and decision-making skills
• Experience in dealing with budget holders (internally or externally)
• Strong presentation skills and ability to explain digital strategy towards budget holders
• Understanding of how display & paid social integrate with other digital and offline channels
• Experience both direct response & brand campaigns
• Proven track record of increasing return from advertising spend across Display & Paid Social
• Advanced Microsoft Excel skills
• Intermediate Google Analytics skills
• Comfortable working with a data management platform (DMP)

What makes you stand out

• Previous experience within the forex, CFD or any other regulated industry

Education / Certification Requirements

• Bachelor’s degree minimum

Working environment

• Full-time, hybrid