Senior Digital Strategy Planner

Switch Consultants; Durban; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading marketing firm in Durban seeks a Senior Digital Strategy Planner with 6-8 years of experience in digital and communication strategies. You will develop annual digital playbooks and integrated marketing campaigns, measure success across various channels, and lead workshops to align strategies. Strong data analysis skills and the ability to communicate effectively are essential for achieving marketing goals. Join an innovative team to create impactful strategies in a fast-paced environment.

Qualifications

• 6-8 years of experience in digital strategy and communication strategy.
• Strong data background with relevant qualifications.
• Experience leading integrated multi-platform marketing campaigns.

Responsibilities

• Develop annual digital playbooks and campaign strategies.
• Generate and lead strategic and creative client workshops.
• Measure success in brand, digital or social.

Skills

Digital strategy

Brand positioning

SEO

SEM

Social media marketing

Data analysis

Campaign strategy

Education

Matric

Job description

About the job Senior Digital Strategy Planner

Digital Strategist skilled in digital strategy within the context of an integrated brand and

communication strategy (6-8 years).

Digital strategy translating lead agency communication strategies across the

Developed annual digital playbooks & campaign strategies together with roll-out plans,

measurement & reporting.

Developed Brand Positioning Strategies across a range of categories and industries

Deep understanding of individual digital channels (SEO, SEM SMM) and how they all

work together.

Generate and lead all strategic and creative client workshops

Understanding of Paid, owned & earned media, implementation and optimisation

tactics.

Strong data background and associated qualifications and certificates

Experience in digital, social & brand strategy and knowledge of how to leverage

them to achieve marketing goals.

Can clearly and persuasively communicate strategic recommendations to internal

and external audiences with variable levels of understanding.

Experience helping to lead integrated, multi-platform marketing campaigns.

Understanding of KPIs and how best to measure success in brand, digital or social

A grasp of how business, brands and consumers interact.

Facility with interpreting research, the difference between an observation and an

insight, and how to best apply them to marketing strategies.

Experience in synthesis of research and business data into insights and idea

generation.

Ability to collaborate with creative team in developing concepts and campaigns.

Anticipates and develops solutions to client needs and problems.

Planning and Implementing:

Market and Consumer Trends

Trend Forecast

Strategic Insights

Matric

Minimum of 6-8 years experience in communication strategy and digital strategy