Senior Copywriter

Platform45; Johannesburg; On-site; ZAR 500 000 - 600 000; Full time

Job summary

A leading tech company in Johannesburg is seeking a Senior Copywriter to enhance CRM journey campaigns. You'll be responsible for creating engaging content across Email, App Notifications, and WhatsApp while collaborating with design teams. The ideal candidate has over 5 years of experience in copywriting, specifically within technology-driven environments. Strong skills in project management and data analysis are essential. The role offers an exciting opportunity to drive impactful storytelling through multiple channels.

Qualifications

• 5+ years of experience in copywriting or content design focused on CRM.
• Advanced knowledge of collaboration tools and CRM platforms.
• Experience in agile project management methodologies.

Responsibilities

• Develop and implement comprehensive content plans for CRM journeys.
• Write compelling copy for multi-channel touchpoints.
• Monitor and track content performance for successful campaign completion.

Skills

Copywriting

User journey storytelling

Data analysis

Leadership skills

Education

Bachelor’s degree in English, Communications, Marketing, Journalism, or related field

Tools

Figma

Miro

Braze

HubSpot

Salesforce

Job description

SENIOR COPYWRITER

Department: Design and Customer Experience

Reports to: Product Design Lead

WHO PLATFORM45 IS

• We are responsible for code changing the lives of people around the world, every day.
• We solve complex problems and build big ideas. And we don’t stop.
• We believe in the ability of technology to make the world a better place.
• We’re driven to rip through conformity and create new solutions, and smarter habits.
• We know why we’re here: To unleash the potential of people through the power of technology.
• We are people multiplied by the power of tech and together we are changing the world.

CONTEXT | THE ROLE

As a Senior Copywriter, you will be responsible for planning, executing, and overseeing the narrative direction of CRM journey campaigns across Email, App Notifications, and WhatsApp. You’ll collaborate with cross-functional teams, including product owners, visual designers, motion graphic artists, and other stakeholders, to manage all aspects of the content lifecycle. This role requires excellent organisational skills, a deep understanding of user journey storytelling, and the ability to anticipate and resolve content gaps to keep campaigns on track.

ROLE RESPONSIBILITIES | THE WHAT & THE HOW

THE ESSENTIALS

• Develop and implement comprehensive content plans for CRM journeys, defining messaging scope, tone, timelines, and deliverables.
• Write compelling, concise copy for multi-channel touchpoints (Email, WhatsApp, Push Notifications) that drives user action.
• Monitor and track content performance, identifying and resolving potential engagement issues to ensure successful campaign completion.

Visual & Motion Collaboration

• Work closely with cross-functional teams, including motion designers and visual artists, to ensure effective collaboration and communication between copy and design.
• Scripting for Motion: Translate complex ideas into clear scripts and storyboards for motion graphics assets, ensuring the visual and verbal narratives align.
• Ensure that copy complements visual design elements, understanding the spatial constraints of app interfaces and rich media.

Stakeholder Management and Communication

• Serve as the primary point of contact for content strategy, understanding client requirements, expectations, and feedback.
• Provide regular updates to clients, addressing any concerns and maintaining a strong client relationship.
• Ensure that the content scope is clearly understood and documented and that stakeholders are aligned with the delivery expectations.
• Make sure that communication with stakeholders and clients is consistent and keeps any regulatory requirements such as POPIA or GDPR in mind (specifically regarding opt-in/opt-out messaging).

Quality Assurance

• Ensure that project deliverables meet the highest quality standards and align with client expectations.
• Conduct thorough proofreading and QA processes throughout the project lifecycle to ensure error‑free, compliant messaging across all platforms.

FINTECH AND STARTUP EXPERIENCE

• Proven experience creating content within Fintech or technology‑driven startup environments, where agility, innovation, and speed to market are critical.
• Demonstrated ability to lead product‑focused content initiatives — from ideation through to launch — with a deep understanding of how technology and user experience intersect in digital channels.
• Evidence of working in fast‑paced, scaling organisations, balancing multiple priorities while maintaining delivery excellence.
• Experience collaborating with product owners, UX/UI teams, and technical leads to align business objectives with product strategy and customer needs.

REQUIREMENTS

• Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field (or equivalent experience).
• 5+ years of experience in copywriting or content design, with a focus on CRM, lifecycle marketing, or complex digital campaigns.
• Advanced knowledge of collaboration tools (e.g., Figma, Miro) and familiarity with CRM platforms (e.g., Braze, HubSpot, Salesforce).
• Visual & Motion Literacy: Strong ability to think visually; experience writing scripts for video/motion graphics and providing creative direction to designers.
• Proven expertise in Agile (Scrum, Kanban) and traditional project management methodologies as they apply to creative workflows.
• Exceptional leadership, organizational, and communication skills, with the ability to inspire and guide cross‑functional creative teams.
• Strong data analysis skills to evaluate content performance (A/B testing, Click‑through rates) and inform strategic decisions.