Senior Content & Campaigns Marketing Lead

Growth Troops; Cape Town; Remote; ZAR 1,389,000 - 1,737,000; Full time

Job summary

An innovative marketing company is seeking a Senior Content & Campaigns Marketing Lead to drive their lifecycle content strategy. This role involves managing production across multiple platforms, mentoring junior marketers, and optimizing marketing performance. The ideal candidate has over 3 years of experience in content-driven marketing and a strong portfolio of high-impact campaigns. This is a remote position primarily targeting Americas time zones.

Qualifications

• 3+ years of experience in content-driven marketing roles.
• Strong portfolio of email, video, and visual content.
• Exceptional writing and editing skills in English.

Responsibilities

• Manage a 90-day content calendar spanning various platforms.
• Mentor two junior marketers and facilitate skills development sessions.
• Track content performance and share insights with stakeholders.

Skills

Content-driven marketing

Campaign ownership

Writing and editing skills

Familiarity with HubSpot

Proficiency with Canva/Figma

Leadership and mentoring

Tools

HubSpot

Canva

Figma

CapCut

Adobe

Job description

Senior Content & Campaigns Marketing Lead

Team: Growth / Marketing
Type: Full-Time, Remote (Americas Time Zones Preferred)
Reports To: Director of Marketing

We’re hiring a Senior Content & Campaigns Marketing Lead to own and execute our lifecycle content strategy. This includes everything from planning editorial calendars to shipping high-impact campaigns across email, SMS, and paid social. You\'ll manage production of copy, visuals, and video—while keeping everything on track, on brand, and performance-optimized. This is a hands-on leadership role with a strong focus on growth.

If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact.

What You\'ll Do

• Manage a 90-day content calendar spanning email, in-app messaging, and paid remarketing
• Write and delegate high-performing content including copy, visuals (Canva/Figma), and short-form videos (CapCut/Adobe)
• Execute campaigns in HubSpot or HighLevel and ensure tracking/reporting is accurate
• Collaborate with Product and Sales to align messaging with feature launches and business goals
• Track content performance, make data-backed optimizations, and share insights with stakeholders
• Mentor two junior marketers; provide regular feedback and conduct skills development sessions
• Explore new AI tools to improve creative output, scale content, and drive faster delivery

What You Bring

• 3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership
• Strong portfolio of email, video, and visual content that contributed to measurable marketing goals
• Familiarity with HubSpot or HighLevel for launching and tracking campaigns
• Proficiency with Canva/Figma, CapCut or Adobe, and Sheets for reporting
• Experience managing editorial calendars and junior marketers or freelancers
• Exceptional writing and editing skills in English; Spanish or Portuguese is a plus

First 90 Days

• Audit content library and identify gaps across the lifecycle
• Launch a multi-touch nurture campaign focused on increasing engagement and conversion
• Standardize campaign creation workflows and train junior marketers on execution
• Deliver a monthly campaign performance report with key learnings and optimization ideas