Search Engine Optimization (Seo) Specialist

Keen; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency seeks a skilled SEO Specialist to elevate online visibility for clients. The role involves executing SEO tasks such as technical audits, local SEO setup, and monitoring performance in Google Search Console. Candidates should have 2-4+ years of SEO experience and familiarity with tools like SEMrush and Screaming Frog. Fully remote working model with required hours aligning to U.S. clients. This is an excellent opportunity for those passionate about digital marketing and growing exciting brands.

Benefits

Fully remote working model

Birthday off

Client-focused team environment

Qualifications

• 2–4+ years hands-on SEO execution experience.
• Experience with GBP optimization and citation management.
• Proven ranking improvements for local/service-based businesses.

Responsibilities

• Execute SEO onboarding and recurring tasks.
• Manage citations and directory listings.
• Monitor performance and prepare reporting data.

Skills

Technical SEO familiarity

Proficiency with SEMrush

Strong written English

Attention to detail

Basic HTML/CSS understanding

Tools

Screaming Frog

Google Analytics

Search Console

BrightLocal

Job description

At Keen, we recognize that digital marketing is an art and a science.

As a growth‑oriented partner, we immerse ourselves in our clients' businesses, transforming their digital presence with innovative strategies and exceptional execution.

We specialize in creating high‑impact digital experiences that drive results.

As part of our ambitious team, we are looking for a skilled SEO Specialist to elevate our clients' online visibility and footprint.

If you have a passion for SEO and are eager to contribute to the growth of exciting brands, you may be the ideal fit!

Role Description

The SEO Specialist helps clients' websites rank on Google by executing SEO tasks such as writing page titles and descriptions, adding keywords, checking indexing, fixing SEO issues, setting up schema, ensuring NAP consistency, and building city pages.

They monitor performance in Google Search Console and make ongoing improvements.

The SEO Specialist focuses on strategy and execution, while developers handle technical builds.

Key Responsibilities

• Execute SEO onboarding & recurring tasks: technical audits, architecture checks, indexing fixes, page speed improvements, content audits.
• Local SEO setup & optimization: NAP workbook, competitor/SERP research, Google Business Profile optimization, local rank tracking.
• Manage citations & directory listings: audit, update, build citations; submit to aggregators (Data Axle, Neustar, Foursquare); optimize listings (Yelp, BBB, niche directories).
• Support on‑page SEO & content updates: update titles, H1s, meta descriptions, schema, internal linking; optimize location/service pages; Screaming Frog crawls.
• Review & reputation management: set up GHL snapshots, monitor reviews, flag negatives.
• Backlink tasks: submissions, directories, outreach follow‑ups, documentation, monthly quotas.
• Monitor performance & reporting: track rankings, traffic, GBP metrics, citations; detect issues; prepare reporting data.

Key Performance Indicators (KPIs)

• Task Turnaround Time – onboarding and monthly tasks delivered on schedule.
• Accuracy of Execution – zero errors in NAP/citations; clean GBP optimizations.
• Ranking & Local Visibility – upward keyword movement; growth in GBP views/calls.
• Citation & Backlink Delivery – quota of high‑quality citations/backlinks met monthly.
• Issue Detection & Resolution – fast identification and fixes for SEO issues.

Requirements

• 2–4+ years hands‑on SEO execution (traditional + local).
• Technical SEO familiarity: Screaming Frog, indexing, speed, architecture.
• Proven ranking improvements for local/service‑based businesses.
• GBP optimization, citation management, Maps Pack ranking.

Tools & Skills

• Proficiency with SEMrush, Screaming Frog, BrightLocal / Local Viking / Search Atlas, Google Analytics & Search Console, WhiteSpark, Loganix.
• Strong written English, attention to detail, organized execution.
• Familiarity with SOP‑driven workflows.
• Content brief support & keyword research.
• Basic HTML/CSS understanding.

Bonus Experience

Background in home services industries (plumbing, HVAC, electrical, roofing, restoration).

Perks & Work Model

• Fully remote working model.
• Birthday off.
• Be part of a client‑focused team that values ownership and customer success.
• To align with U.S. client hours, the role will operate Monday to Friday, 2:00pm – 10:00pm SAST.