SEA/Paid Search Consultant (all genders) - Cape Town, SA

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG; Cape Town; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading digital agency is seeking a SEA/Paid Search Consultant in Cape Town. In this role, you'll manage Google Ads campaigns, perform campaign monitoring, and optimize performance metrics. Applicants should have a graduation degree and at least 2 years of experience in PPC or equivalent. Strong analytical skills and fluency in English or German are required. Competitive salary and professional growth opportunities are offered.

Benefits

Competitive salary

Professional growth opportunities

Talented and ambitious team

Qualifications

• At least 2 years of PPC experience or equivalent professional experience in performance marketing.
• Strong analytical skills with a KPI-driven approach.
• Fluent in English or German.

Responsibilities

• Set up and implement campaign elements for Google Ads campaigns.
• Regularly monitor and optimize campaigns based on KPI achievements.
• Set up campaign tracking and reports according to given standards.

Skills

Analytical skills

PPC experience

Time management

Fluent in English or German

Education

Graduation degree (BA/MA)

Tools

Google Ads

MS Office

Job description

About us

Note: To be considered for this role, you’ll need to be a South African citizen or hold a valid work permit.

Serviceplan Group is Europe’s largest independent, partner-led agency group, renowned for its innovative, integrated solutions across strategy, creative, media, and digital communications. With a global presence and more than 5,000 experts in over 30 countries, we help our clients create impactful, future-ready brand experiences. As part of our ongoing growth, our new Cape Town division, Plan.Net CreativeNest South Africa, delivers cutting-edge digital services in UX/UI, real-time 3D asset creation, and social media community management.

We are looking for an SEA/Paid Search Consultant (all genders) based in Cape Town.

Your role

As an SEA/Paid Search Consultant you will be responsible for:

Paid Search Account Set Up, following a standardized process, including

• Set-up and implementation of campaign elements and campaign settings for Google Ads campaigns, including Google Search, Google Display Network, YouTube Video Campaigns, as well as PMax, DemandGen, and Microsoft Ads campaigns
• Bidding settings and bid strategies
• Basic campaign tracking setup according to given standards (generating simple pixel plan, tracking quality check, following fixed steps)
• Setting up campaign reports according to predefined templates (Google Looker Studio)
• Performing quality audits according to pre-defined questionnaires

Campaign Monitoring and Optimization

• Regular monitoring of KPI achievement and budget spend against defined target
• Regular optimization of bids, strategies
• Regular KPI-based targeting optimizations (keywords, audiences)
• Regular hygiene-checks (exchanging faulty URLs, re-submitting disapproved elements)

We would like you to have:

• Graduation degree (BA/MA) and at least 2 years of PPC experience, or equivalent professional experience in performance marketing in lieu of a degree
• Strong analytical skills, KPI-driven approach
• Well-developed MS office skills
• A self-organized, accurate way of working, good time and project management
• Fluent in English OR German
• Basic/intermediate coding skills, esp. JavaScript or Google Ads Scripts – is appreciated and a clear advantage

Would be nice, but not necessarily to have:

• (First) experiences with Search Engine Optimization
• Basic coding skills, (Javascript, HTML)
• Mastery of further European languages (French, Spanish, Italian etc.)

What we offer

As a part of one of the largest independent and most creative digital agencies in Europe and the leading digital communications agency in Germany, we offer:

• A young, talented and ambitious team
• Competitive salary aligned with skills and experience
• An exciting and challenging environment that promotes professional growth and career opportunities within our company