Sales Representative - All Channels

RCL FOODS; Pietermaritzburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A Food Manufacturing Company is seeking a Sales Representative for all channels based in Pietermaritzburg. The role involves maintaining customer service to increase sales volumes and market share. Candidates must have a Matric certificate, valid driver's license, and at least two years of FMCG sales experience. Responsibilities include setting sales budgets, meeting with agents, and ensuring the implementation of promotional plans to achieve sales targets.

Qualifications

• Matric (Grade 12) is required.
• A degree in Sales or Management is advantageous.
• A valid EB drivers license is mandatory.
• Minimum 2 years experience in FMCG sales environment.

Responsibilities

• Achieve monthly sales budgets.
• Conduct weekly review meetings with agents.
• Develop relationships with store and regional managers.
• Compile monthly sales action plans.

Skills

Communication skills

Relationship building

Negotiation

Education

Matric (Grade 12)

Degree in Sales/Management

Tools

Sales reporting tools

Job description

Closing Date

2025/12/11

Reference Number

RCL251110-5

Company

RCL Foods

Job Title

Sales Representative - All Channels

Functions

Customer

Job Type Classification

Permanent

Location

• Town / City: Pietermaritzburg
• Province: KwaZulu-Natal
• Country: South Africa

Job Description

At RCL FOODS, we are driven by a purpose that goes beyond business. Our commitment to "We grow what matters" reflects our dedication to nourishing lives, communities, and the future. As a leading player in the Food Manufacturing industry, we pride ourselves on delivering high-quality products and making a positive impact. As we continue to grow, we are seeking a Sales Representative who is brilliant at the basics to join our Baking Division. The purpose of this role is to ensure efficient customer service is maintained in order to increase sales volumes and improve market share. This role will be based in Pietermaritzburg and report to the Area Sales Manager.

Minimum Requirements

• Matric (Grade 12)
• Degree in Sales/ Management (will be advantageous)
• Valid EB Drivers License (Code 08)
• 2 years minimum experience in a FMCG sales environment

Duties & Responsibilities

• Set Sales budgets volumes monthly will be achieved
• Monthly action plans to be provided and implementation of a minimum of 4 Displays per month
• Conduct weekly review meetings with agents
• Compile monthly action plans to achieve targets by customer
• A set route list will be followed weekly
• Establish good relationships with all store and regional managers
• Agent Management
• Weekly sales meetings Friday 08:00 will be attended
• Distribute and share sales information, sales statistics, etc. weekly

Promotions

• Implement promotional plan to achieve volumes
• Manage promotions

Monthly actions

• To achieve or exceed the monthly sales budgets
• To demonstrate and promote the sales of Bread
• Friday promotions will be conducted and Saturday when applicable

Agent Management

• To ensure weekly communication sessions
• To co-travel with the agent sales staff (management) weekly
• To identify weak points with agents and rectify them
• To ensure the agents are aware of all Marketing activity, and that this is executed
• Ensure that the agents effectively manage the shelves

Objectives and Key Tasks

• To develop a regular calling cycle with all traders in the area and continually canvass for new business
• Continually ensure correct merchandising and otherwise promote the display of all company products in all outlets, using all displays material
• Negotiate continually for more and improved shelf space for the company products in all outlets
• To identify opportunities to increase sales via existing customers and obtaining new customers in conjunction with or without the agents and sales staff
• To maximize sales and grow our market share
• To provide assistance to agents and customers
• To establish and maintain excellent customer service levels

Reports (Weekly)

• Sales activity
• Opposition activity
• Achievements
• Agents performance versus budgetYour sales volumes versus budget
• Sales Staff performance and actions
• Points of interest & issues