Retail Media & Online Advertising Lead

This Way Up; Wes-Kaap; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic online marketing firm in South Africa seeks a Retail Media & Online Advertising Lead to manage and optimize campaigns across various platforms. This role involves developing strategies, analyzing data, and communicating performance to brands. Candidates should possess strong analytical and Excel skills, and experience in online advertising is preferred. The company promotes a culture of creativity and problem-solving, offering significant growth opportunities and unlimited paid leave after two years.

Benefits

Fantastic career progression

Unlimited paid leave after 2 years

Qualifications

• Strong analytical mindset and confidence working with numbers.
• Excellent Excel skills including pivot tables and formulas.
• Experience managing or supporting online advertising accounts.
• Ability to confidently interface with brands and stakeholders.
• Proactive mentality with strong organizational skills.

Responsibilities

• Develop and implement retail media and online advertising strategies.
• Manage and optimize campaigns across platforms like CitrusAd and Criteo.
• Analyze performance data and provide actionable insights.
• Build and maintain reports using Excel.
• Identify growth opportunities and test new approaches.

Skills

Analytical mindset

Excellent Excel skills

Experience with online advertising

Confidence interfacing with brands

Strong organizational skills

Interpersonal skills

Creative problem-solving

Job description

Have you ever done online grocery shopping? Perfect. Do you enjoy analysing data, solving problems, and spotting opportunities others miss? Even better. Are you confident managing online advertising accounts and working directly with brands every day? Then keep reading. This Way Up is looking for a Retail Media & Online Advertising Lead to join our fast-growing team, focusing on retail media and online advertising across CitrusAd, Criteo, Target and Walmart. If you enjoy owning performance, driving growth, and making smart decisions backed by data, we want to hear from you.

ABOUT THE ROLE

You’ll join our Retail Media Team, with exposure to a broad range of clients and categories. Every day brings new challenges, real responsibility, and the chance to make a visible impact — your ideas and decisions will genuinely matter.

Your role will include:

• Developing and implementing retail media and online advertising strategies
• Managing and optimising campaigns across CitrusAd, Criteo, Target and Walmart
• Analysing performance data and translating it into clear, actionable insights
• Building and maintaining reports using Excel
• Identifying growth opportunities and proactively testing new approaches
• Driving traffic and sales through digital advertising campaigns
• Managing and optimising budgets to maximise ROAS and efficiency
• Acting as a key point of contact for brands, confidently communicating performance and recommendations
• Presenting insights, strategies, and results to brands
• Supporting the day-to-day needs of a fast-growing business

Customer care is central to everything we do — strong relationships matter just as much as strong results.

ABOUT YOU

You don’t need to know everything on day one — attitude, curiosity, and problem-solving ability matter most. That said, you should bring:

• A strong analytical mindset and confidence working with numbers and data
• Excellent Excel skills (pivot tables, formulas, lookups — or the ability to learn quickly)
• Experience managing or supporting online advertising or retail media accounts
• Confidence interfacing with brands and stakeholders on a daily basis
• A proactive, self-starter mentality — you spot problems and solve them
• Strong organisational skills and attention to detail
• Commercial awareness and an understanding of what drives online purchasing behaviour
• Excellent interpersonal skills and the ability to work with people from diverse backgrounds
• A creative, “think outside the box” approach to challenges

SALARY & BENEFITS

• Fantastic career progression and growth opportunities
• Unlimited paid leave (after 2 years of service)

APPLICATIONS

Send us your CV along with a cover letter outlining why you’d like to join our team. You’re welcome to be creative in the format in which you do this.