Remote Webinar Expert – Gehi & Associates

Jobspaddy; Remote; ZAR 250 000 - 350 000; Full time

Job summary

A leading marketing agency is seeking a Webinar Coordinator to manage and execute webinars. The role involves planning, conducting market research, developing guidelines, and collaborating with stakeholders. Ideal candidates should have a relevant degree, experience in advertising, excellent communication skills, and a deep understanding of webinar technology. This position offers the opportunity to impact marketing strategies significantly and requires proficiency in social media and Microsoft Office.

Qualifications

• Track record of performance excellence meeting targets and objectives.
• Ability to create editorial content at a moment’s notice.
• Familiarity with webinar technology.

Responsibilities

• Plan, manage, coordinate and execute all webinars programs.
• Conduct market research to identify new opportunities.
• Develop and implement guidelines for conducting webinars.
• Measure the success of each webinar and report results.

Skills

Excellent communication skills

Organizational skills

Writing skills

Ability to manage multiple priorities

Deep understanding of webinar technology

Proactive communication

Experience in advertising and event marketing

Proficiency with social media tools

Education

University degree or college diploma in business or computer science

Tools

Microsoft Office products

HTML

Dreamweaver

Job description

Responsibilities

• Plan, manage, coordinate and execute all webinars programs & initiatives.
• Conduct, gather and analyze market research to identify new opportunities.
• Evaluate current strategy and identify weaknesses.
• Develop and implement guidelines and protocols for conducting webinars.
• Select and implement the most appropriate web conferencing technology.
• Create, maintain and execute a webinar schedule.
• Organize registration and follow up for each webinar.
• Work closely with other marketing organizations to ensure the successful promotion of all webinars.
• Develop benchmark criteria to measure the effectiveness of the webinar program and implement improvements as required.
• Collaborate with internal stakeholders (marketing, sales, customer support, product management, etc.) and provide support for their initiatives.
• Measure the success of each webinar and report the results to management.
• Educate staff and prepare key messaging and presentation material.
• Work with speakers and marketing to determine the most important points to market the webinar.
• Review presentation materials and offer feedback to speakers.
• Maintain accurate database and frequent contact with pool of speakers and subject matter experts.
• Provide training to presenters and organize the preconference planning call.
• Conduct webinar promotions to drive audience registration (banner ads, Google Ad campaigns, social media, co-marketing, etc.).
• Post webinar surveys, polls and act as a moderator (if necessary).
• Record webinar sessions and edit audio for on-demand webinars.
• Distribute presentations and participate in conversations across a variety of channels (Online & Offline including social media properties).
• Follow up with webinar attendees.
• Develop unique value propositions and business partnerships that are targeted toward key customer segments.

Job Requirements

• University degree or college diploma in business or computer science.
• A track record of performance excellence meeting targets and objectives.
• Excellent communication, organizational and writing skills.
• The ability to manage multiple priorities and demanding timeframes.
• Knowledge and deep understanding of webinar technology.
• Must have the ability to create editorial content at a moment’s notice.
• Experience in advertising and event marketing a must.
• Proficient with Microsoft Office products.
• Ability to integrate webinars into broader sales & marketing campaigns.
• Proficient with social media tools such as Twitter, LinkedIn and Facebook.
• Familiarity with HTML and Dreamweaver.
• Ability to be a proactive and savvy communicator.