Remote GTM-driven Marketing Data & Tracking Specialist

VirtueStaff; Johannesburg; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency is seeking a skilled Technical Marketing Data & Tracking Specialist to implement conversion tracking and data syndication. The role requires extensive experience with Google Tag Manager and digital marketing platforms, ensuring accurate data capture and metrics reporting across systems. Responsibilities include managing tracking setups for Google Ads, Facebook Ads, and data integration with CRM systems. Benefits include a work-from-home option and a performance bonus.

Benefits

Work From Home

Performance Bonus

Qualifications

• Expertise in Google Tag Manager is mandatory.
• Experience in tracking implementation for digital marketing ads.
• Direct experience with CRM tracking and data syndication.

Responsibilities

• Set up and manage tracking for Google Ads and other platforms.
• Maintain CRM tracking for lead source and conversion metrics.
• Audit tracking pixels and tags regularly.

Skills

Google Tag Manager expertise

Digital marketing ads tracking implementation

Attention to detail

Tools

Google Ads

Facebook Ads

Bing Ads

CRM systems

Job description

A digital marketing agency is seeking a skilled Technical Marketing Data & Tracking Specialist to implement conversion tracking and data syndication. The role requires extensive experience with Google Tag Manager and digital marketing platforms, ensuring accurate data capture and metrics reporting across systems. Responsibilities include managing tracking setups for Google Ads, Facebook Ads, and data integration with CRM systems. Benefits include a work-from-home option and a performance bonus.