Product Specialist and Marketing | Hardware | Cape Town

Salesworx; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A renowned brand management company in Cape Town is seeking a hands-on Product Specialist & Marketing Coordinator. This role involves driving growth and elevating product excellence for a leading brand. Responsibilities include product expertise, brand management, coordinating marketing campaigns, digital marketing support, and customer engagement. The ideal candidate should have at least 3 years of experience in marketing, strong communication skills, and a valid driver’s license. Competitive salary package offered including cellphone and laptop.

Benefits

Cellphone

Laptop

Qualifications

• Minimum of 3 years’ experience in marketing, trade marketing, and product support.
• Strong communication, organizational, and analytical skills required.
• Confidence working with retailers, distributors, and cross-functional teams.

Responsibilities

• Develop comprehensive understanding of WD-40 products.
• Coordinate national promotions and in-store activations.
• Support the development of digital campaign materials.
• Monitor industry trends and market insights.

Skills

Communication

Organizational skills

Analytical skills

Retailer Engagement

Job description

Our client is seeking a hands‑on, energetic Product Specialist & Marketing Coordinator to drive growth, enhance visibility, and elevate product excellence for the iconic WD‑40 brand.

Responsibilities

1. Product Expertise & Support
   • Develop a deep and comprehensive understanding of all WD‑40 products, including features, benefits, applications, and technical specifications.
   • Act as the organisation’s primary product knowledge expert for internal teams, distributors, and external customers.
   • Conduct formal training sessions for the sales team, key accounts, and customers to enhance product knowledge and application expertise.
   • Provide technical support by answering product‑related inquiries, troubleshooting issues, and offering professional usage recommendations.
2. Brand Management & Execution
   • Ensure all marketing materials, packaging updates, POS elements, and communications are fully aligned with WD‑40’s global brand guidelines.
   • Manage brand assets including logos, imagery, content libraries, and approved marketing elements.
   • Liaise closely with the WD‑40 Regional Marketing Manager to ensure correct rollout and localisation of global campaigns.
3. Marketing Campaigns
   • Coordinate national promotions, in‑store activations, tactical campaigns, and retailer‑specific programmes (Builders, Makro, BUCO, etc.).
   • Assist in compiling promotional calendars and collaborate with the sales team to identify growth opportunities.
   • Evaluate promotion effectiveness, monitor ROI, and prepare post‑campaign performance reports.
4. Digital Marketing & Social Media Collaboration
   • Support the development and management of digital assets including social media posts, website updates, and digital campaign materials.
   • Provide product‑accurate content for retailers’ online listings and distributor platforms.
   • Analyse digital engagement metrics and recommend improvements to enhance online presence.
   • Collaborate daily with the Digital Marketing team to generate targeted, product‑driven content that supports brand visibility and customer education.
5. Trade Marketing & Merchandising
   • Develop and maintain planograms, merchandising guidelines, and shelf layout documents.
   • Coordinate the rollout of POS materials such as wobblers, shelf‑talkers, banners, gondola ends, and activation kits.
   • Provide sales representatives with product knowledge sheets, technical documentation, and sales enablement tools.
   • Ensure brand visibility and compliance across key retail stores through photos, feedback, and regular trade visits.
6. Market Analysis & Insights
   • Monitor industry trends, competitor activity, pricing changes, packaging developments, and innovation within the FMCG/DIY category.
   • Gather customer and distributor insights to support product positioning, new product development, and strategic decision‑making.
   • Analyse sell‑in vs sell‑out data and identify opportunities for improved distribution or range optimisation.
   • Present insights and strategic recommendations to the internal leadership team and WD‑40 Europe.
7. Sales Team Support
   • Provide the sales team with up‑to‑date product information, technical guidance, and promotional tools to assist in closing deals.
   • Help create impactful product presentations and sales collateral.
   • Identify opportunities for product enhancements or potential new product introductions based on customer feedback and market needs.
8. Customer Engagement
   • Build and maintain strong relationships with distributors, retailers, and key customers to ensure satisfaction and resolve technical concerns.
   • Prepare and deliver professional product demonstrations at trade shows, client meetings, and marketing events.
   • Support customer education through training, structured feedback sessions, and follow‑up on product quality issues where required.
9. Budget Management
   • Maintain and update the marketing budget tracker to reflect spend on campaigns, POS materials, digital assets, events, and agencies.
   • Process supplier invoices and ensure compliance with WD‑40’s financial and procurement guidelines.
   • Monitor spend versus budget and highlight cost efficiencies or overruns.
10. Reporting & Documentation
    • Maintain accurate records of customer interactions, product inquiries, trade visits, and market observations.
    • Produce comprehensive monthly market intelligence reports including: Sales data and trends, Competitor analysis and pricing reviews, Market observations and photographic evidence, Trade day promotions and activity summaries.
    • Participate in regular Teams feedback sessions with WD‑40 Europe and provide detailed product and market insights.

Requirements

• Minimum of 3 years’ experience in marketing, trade marketing and product support.
• Strong communication, organisational, and analytical skills.
• Confidence working with retailers, distributors, and cross‑functional teams.
• Must have a valid motor vehicle driver’s licence.
• A criminal background check will be done on all candidates. Clear criminal background required.

Benefits

• CTC: R25,000
• Includes: Cellphone and Laptop