PPC Specialist

The Legends Agency; Cape Town; Hybrid; ZAR 300,000 - 400,000; Full time

Job summary

A leading global fintech company located in Cape Town is seeking a PPC Specialist to manage and optimise paid media campaigns. In this hands-on role, you will drive qualified leads for revenue-based finance products, collaborating with marketing and data teams. The ideal candidate has over 3 years managing PPC campaigns, strong analytical skills, and a passion for digital advertising. This position offers a hybrid work model with 3 days in the office.

Qualifications

• 3+ years experience managing PPC campaigns, especially Google Ads.
• Deep knowledge of analytics and performance optimisation.
• Detail-oriented and data-driven analytical mindset.

Responsibilities

• Build, manage, and optimise Google Ads campaigns for lead generation.
• Monitor performance and ROI, using a test-and-learn approach.
• Produce detailed performance reports and campaign insights.

Skills

PPC campaign management

Google Ads

Analytics

Performance optimisation

Collaboration

Tools

Google Analytics

Google Tag Manager

CRM tools

Job description

Overview

Drive high-impact paid media campaigns for a fast-growing global fintech with hybrid flexibility in Cape Town.

Digital Marketing | R50 000 R60 000/month | Hybrid (3 days in office)

About Our Client

Our client is a high-growth fintech scale-up revolutionising how small and medium-sized businesses access funding. Headquartered in London with thriving teams in Cape Town, Bristol, and Lublin, they offer fast, flexible merchant cash advance solutions with 24-hour funding decisions.

Known for innovation and an entrepreneurial culture, the company is profitable, expanding globally, and passionate about creating an environment where ambitious people do their best work. Speed, ownership, and impact define their work ethos, ideal for those who thrive in dynamic, fast-paced settings.

The Role

PPC Specialist

As PPC Specialist, you\'ll take end-to-end ownership of all paid media campaigns, driving qualified leads for the company\'s revenue-based finance product. You\'ll collaborate with the marketing and data teams to optimise performance, analyse results, and constantly test and iterate. This is a hands-on role perfect for someone who loves metrics, experimentation, and measurable impact.

Key Responsibilities

• Build, manage, and optimise Google Ads campaigns to generate high-quality leads.
• Monitor performance and ROI daily, using a test-and-learn approach.
• Develop and refine bidding strategies and budget allocations.
• Set up accurate tracking via Google Analytics and Google Tag Manager.
• Produce detailed performance reports and campaign insights.
• Collaborate with the Digital Marketing Manager and Head of Marketing on strategy.
• Explore and test additional paid channels (e.g. Bing, Meta, LinkedIn).
• Contribute additional marketing skills such as email automation or short-form video content.

About You

• 3+ years experience managing PPC campaigns (especially Google Ads).
• Deep knowledge of analytics, conversion tracking, and performance optimisation.
• Confident with Google Analytics, Google Tag Manager, and lead tracking.
• Detail-oriented and data-driven with a strong analytical mindset.
• Passion for digital advertising and continuous improvement.
• Experience with CRM or marketing automation tools (bonus).
• Knowledge of other paid platforms like Bing, LinkedIn, or Meta (bonus).
• Creative flair for email marketing or video content creation (bonus).
• Strong communicator with a collaborative approach.
• Comfortable working 95 UK hours in a hybrid Cape Town office (3 days/week).