Introduction
A generic pharmaceutical company is looking for a Group Brand Manager who will be responsible for the strategic planning development and execution of marketing strategies across a portfolio of pharmaceutical brands.
Duties & Responsibilities
- Brand Strategy & Planning: Develop and implement integrated marketing strategies for assigned product portfolio.
- Conduct SWOT analyses and build brand plans including positioning segmentation and messaging.
- Lead annual brand planning and forecasting in coordination with finance and sales.
- Portfolio Management: Manage the lifecycle of each product including launches line extensions and discontinuations.
- Monitor performance metrics and optimize marketing mix accordingly.
- Identify and evaluate new opportunities to expand or improve the product portfolio.
- Promotional & Campaign Management: Lead development of promotional materials and multi-channel campaigns (digital, print, in-person).
- Ensure all promotional activities comply with regulatory and company standards.
- Coordinate with medical, regulatory and legal departments for approval processes.
- Stakeholder Engagement: Partner with KOLs, HCPs and external agencies to support brand awareness and education.
- Support the sales force through training, marketing tools and clear brand communication.
- Engage with market access, tender and government teams where relevant to ensure commercial alignment.
- Market Intelligence: Analyse market trends, competitor activity and customer insights to inform strategic decisions.
- Monitor sales data, CRM outputs and marketing KPIs to assess effectiveness.
- Budget & Compliance: Manage brand budgets and ensure cost-effective use of resources.
- Ensure strict adherence to pharma marketing compliance and internal SOPs.
Desired Experience & Qualification
- Bachelors Degree in Marketing, Business, or Pharmacy
- Minimum 5 years experience in pharmaceutical marketing with at least 2 years at brand manager or senior product manager level.
- Experience in managing multiple brands or therapeutic areas preferred.
- Proven experience in launching products and managing full marketing cycles.
Please contact Lorric Southon /
Package & Remuneration
Salary is negotiable
Required Experience :
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
Employment Type : Full-Time
Experience : years
Vacancy : 1