Performance Marketing Lead

Bamboo Works; Cape Town; Remote; ZAR 300,000 - 400,000; Part time

Job summary

A growth-focused marketing agency is looking for a Performance Marketing Lead to own and evolve their entire performance marketing function. The role involves designing and delivering scalable, ROI-driven campaigns. Candidates must have 3+ years of experience in performance marketing, along with hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads. The position is fully remote, part-time, with a focus on UK hours.

Qualifications

• 3–5+ years of performance marketing experience in agency or startup.
• Hands-on expertise with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of CAC, CPL, ROI, and attribution metrics.
• Proficiency in reporting dashboards and actionable insights.

Responsibilities

• Build and manage end-to-end campaigns across Google, Meta, and LinkedIn.
• Design reporting frameworks and ROI dashboards for clients.
• Align performance planning with client growth strategies.

Skills

Performance marketing

Google Ads

Meta Ads

LinkedIn Ads

Data analysis

Revenue growth strategies

Collaboration

Job description

Overview

We’re helping a growth-focused marketing agency find a Performance Marketing Lead to own and evolve their entire performance marketing function. You’ll design and deliver scalable, ROI-driven campaigns for startups, Healthtech, Fintech, HR tech, Climatech, and other purpose-driven brands across the UK, US, and Europe.

Part-Time: ~10–20 hours/week (with potential to scale)
Schedule: UK hours with some US overlap
Location: Fully Remote (PH & SA candidates welcome)
Engagement: Independent Contractor
Monthly rate: Open, depending on level of experience

What You’ll Do

• Build and manage end-to-end campaigns across Google, Meta, LinkedIn, and other platforms

• Design and implement reporting frameworks and ROI dashboards for each client

• Own monthly and quarterly performance planning aligned with client growth strategies

• Translate data and insights into executive-level recommendations for clients

• Collaborate with design, content, and strategy teams to guide ad creative and copy

• Oversee market research for new clients (delegating and quality-checking when needed)

• Support the sales process by contributing to pricing and scope for new retainers

• Leave behind scalable systems and processes to grow the performance marketing function

What We’re Looking For

• 3–5+ years of performance marketing experience in an agency or startup environment

• Hands-on expertise with Google Ads, Meta Ads, and LinkedIn Ads

• Strong understanding of CAC, CPL, ROI, and attribution metrics

• Proficiency in reporting dashboards and translating data into actionable insights

• Track record of driving measurable revenue growth for clients

• Ability to own a function, build scalable workflows, and work autonomously

• Collaborative mindset and clear communication across teams

Nice-to-Haves

• Experience mentoring or leading a performance marketing team

• Familiarity with landing page optimization or no-code tools (Webflow, Framer)

• Background in SaaS, climate, or healthtech campaigns

• Copywriting or ad creative strategy skills