Paid Media Specialist

Cardilogix Talent Specialists; Johannesburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A recruitment agency is seeking a Paid Media Specialist in Johannesburg to manage and optimize paid media campaigns across various platforms. The successful candidate will align campaigns with marketing objectives, manage budgets, and implement best practices. Candidates should be proficient in Google Ads and Facebook Ads, with skills in analytics tools. This role is ideal for someone who thrives in a dynamic environment and handles multiple priorities effectively.

Qualifications

• Proficiency in managing campaigns on various ad platforms.
• Ability to manage multiple priorities and deadlines.
• Relevant certifications preferred, such as Google Ads certification.

Responsibilities

• Collaborate with marketing teams to align paid campaigns.
• Set up and optimise paid media campaigns.
• Manage budgets and strategies to maximize ROI.
• Stay updated on industry trends and best practices.
• Implement A/B testing strategies for performance improvement.
• Provide regular performance reports to stakeholders.

Skills

Google Ads

Facebook Ads Manager

LinkedIn Ads

Campaign management

Marketing analytics

Tools

Google Analytics

HubSpot

Job description

Paid Media Specialist job vacancy in Johannesburg.

Duties and Responsibilities:

• Collaborate with the Marketing and Content teams to align paid campaigns with overall marketing objectives and messaging.
• Set up, monitor, and optimise paid media campaigns to ensure they meet performance goals.
• Manage budgets, bidding strategies, and targeting to maximise campaign ROI.
• Stay updated on industry trends and platform changes to implement best practices.
• Implement A/B testing strategies to improve ad performance and conversion rates.
• Provide regular performance reports and insights to stakeholders.

Requirements & Qualifications:

• Proficiency in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Ability to manage multiple campaigns and priorities simultaneously.
• Certifications in relevant platforms (e.g., Google Ads certification) are a plus.
• Familiarity with marketing analytics tools such as Google Analytics & HubSpot.