Paid Media Performance Marketing Manager (Digital Specialist)

Cyberlogic; Cape Town; Hybrid; ZAR 600 000 - 800 000; Full time

Job summary

A managed solutions provider is seeking a Paid Media Performance Marketing Manager to lead paid media strategies across multiple brands. This role involves executing campaigns on platforms like Google Ads and LinkedIn, optimizing customer acquisition, and managing budgets effectively. Ideal candidates should possess 4-7 years of experience in B2B technology or SaaS, along with strong analytical and strategic capabilities. The position offers opportunities for growth within a fast-paced, innovative environment.

Qualifications

• 4-7 years of paid media experience
• Experience with B2B technology or SaaS
• Expertise in managing multiple advertising budgets

Responsibilities

• Drive paid digital acquisition across multi-brand portfolio
• Execute portfolio-wide paid media strategies aligned with objectives
• Optimize campaigns across Google Ads, LinkedIn, and Meta channels

Skills

Multi-channel campaign management

Budget optimization

Performance marketing

Analytical thinking

Strategic thinking

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

LinkedIn Campaign Manager

Meta Business Suite

Google Analytics 4

Google Tag Manager

Job description

Paid Media Performance Marketing Manager (Digital Specialist)

Join the Paid Media Performance Marketing Manager (Digital Specialist) role at Cyberlogic – a managed solutions provider specializing in cyber security, cloud, infrastructure, and business intelligence. Cyberlogic is part of Hyperclear Global Investments, headquartered in Mauritius with regional offices in South Africa, Uruguay, and the United Kingdom. The company offers solutions across cyber security, cloud infrastructure, business intelligence, robotic and business process automation, credit analytics, and more.

Purpose of Position

The Paid Media Performance Marketing Manager drives paid digital acquisition across Hyperclear Technologies’ multi‑brand portfolio, owning end‑to‑end campaign execution across Google Ads, LinkedIn, Meta and other B2B channels from budget management and audience targeting to creative optimisation and performance analytics. This role directly contributes to the Marketing COE’s growth objectives by maximizing customer acquisition efficiency, driving qualified pipeline, and optimizing return on ad spend (ROAS) across target B2B markets.

Key Responsibilities

1. Execute portfolio‑wide paid media strategies aligned with Marketing COE OKRs and Business Unit objectives, focusing on efficient customer acquisition, pipeline velocity, and revenue growth across all digital channels.
2. Establish paid media frameworks, governance standards, and best practices across all portfolio brands to ensure consistent performance and brand safety.
3. Build and maintain quarterly execution roadmaps with budget forecasts, channel mix optimisation, and expected impact on key growth metrics (MQLs, SQLs, pipeline, CAC).
4. Implement full‑funnel paid media programmes spanning awareness, consideration, and decision stages, optimising for multi‑touch attribution and buyer journey progression.
5. Partner with the Group Marketing Manager and the Growth Marketing Execution Lead to integrate paid media into broader growth marketing initiatives, content marketing, events, launches, and multi‑channel campaigns.
6. Translate business objectives and revenue targets into actionable paid media initiatives with clear KPIs and accountability frameworks.
7. Identify and test new channel opportunities and platform expansions based on audience behaviour, competitive intelligence, and ROI potential.
8. Manage and optimise paid advertising campaigns across Google Ads, LinkedIn Campaign Manager, Meta Business Suite (Facebook, Instagram), and emerging B2B channels.
9. Build campaign structures, including account architecture, ad groups, audience segments, bidding strategies, and conversion tracking implementations.
10. Execute continuous optimisation across targeting parameters, ad copy, creative assets, landing page experiences, and conversion pathways to maximise performance.
11. Conduct daily campaign monitoring, identifying performance anomalies, budget pacing issues, and immediate optimisation opportunities.
12. Implement advanced tactics, including retargeting sequences, lookalike audience expansion, account‑based marketing (ABM) strategies, and intent‑based targeting.
13. Optimise bidding strategies (manual CPC, target CPA, target ROAS, and automated bidding) based on campaign objectives and performance data.
14. Execute seasonal campaigns, market activation programs, and time‑sensitive promotional initiatives aligned with business priorities.
15. Monitor competitive paid media activity, analysing competitor ad creative, messaging strategies, and landing pages.
16. Budget Management & Resource Allocation: Manage paid media budgets across multiple business units, allocating spend based on channel efficiency, audience response, revenue contribution, and growth objectives.
17. Performance Analytics, Attribution & Reporting: Monitor paid media performance across Google Analytics, platform native analytics, CRM systems, and marketing automation platforms; build and maintain automated performance dashboards in Google Data Studio/Looker Studio; collaborate with the GMM to define and track paid media KPIs; implement multi‑touch attribution modelling; produce weekly performance snapshots and monthly reports with insights, trend analysis, competitive intelligence, and recommendations for stakeholders.
18. Audience Development & Targeting Strategy: Develop audience segmentation strategies based on firmographic data, technographic signals, buyer personas, account tiers, and behavioural indicators; build and maintain custom audiences, lookalike audiences, and retargeting segments across all platforms; implement account‑based marketing (ABM) targeting strategies; execute intent‑based targeting using third‑party data providers; develop sequential retargeting campaigns across platforms; conduct audience performance analysis; collaborate with Sales and Revenue Operations to align audience definitions, lead scoring criteria, and account prioritisation frameworks; partner with creative teams to develop high‑converting ad creative assets.
19. Conversion Funnel Optimisation & Lead Quality Management: Map and optimise conversion funnels from ad impression through lead generation, nurturing, sales qualification, and revenue conversion; partner with marketing automation and sales operations teams to establish lead quality definitions, scoring models, and qualification criteria; analyse lead quality metrics; implement lead quality improvement initiatives; develop channel‑specific lead nurturing strategies; execute win/loss analysis for paid‑acquired opportunities; establish testing methodologies across campaigns, audiences, creative, landing pages, and conversion pathways.
20. Cross‑Functional Collaboration & Stakeholder Management: Brief creative teams on paid media requirements; coordinate with the SEO Manager to align keyword targeting strategies; partner with business units to understand product roadmaps, feature releases, and go‑to‑market priorities; work with sales teams to gather feedback on lead quality, buyer journey insights, and closed‑loop attribution; collaborate with revenue operations to ensure accurate tracking, attribution modelling, and reporting alignment between marketing and sales systems; provide paid media training and guidance to team members; communicate performance, priorities, and recommendations to the business through clear, commercially focused reporting; review website changes, new designs, and feature releases to ensure tracking, conversion optimisation, and paid media integration before launch.
21. Multi‑Brand Portfolio Management & Prioritisation: Manage paid media priorities across multiple brands, allocating budgets and resources based on commercial objectives, growth potential, competitive dynamics, and market maturity; execute brand‑specific paid media tactics while maintaining consistent measurement standards, governance frameworks, and best practices across the portfolio; align paid media execution with individual brand positioning, buyer personas, and value propositions while leveraging shared services efficiencies and cross‑portfolio learnings; identify cross‑brand audience opportunities, content syndication tactics, and shared creative assets that drive efficiency while maintaining brand integrity; monitor competitive threats across market segments; balance growth investment across established brands and emerging brands; own the paid media technology stack, including Google Ads, LinkedIn Campaign Manager, Meta Business Manager, Google Analytics 4, Google Tag Manager, and other relevant platforms; ensure proper tracking implementation, UTM parameter strategies, conversion tracking, and data integrity across all digital properties and paid campaigns; configure and maintain platform integrations between advertising platforms, CRM systems, marketing automation tools, and analytics solutions; evaluate and recommend new paid media technologies and tools; stay current with emerging paid media technologies, automation capabilities, AI‑driven optimisation features, and platform beta programmes; troubleshoot tracking issues, pixel fires, conversion attribution problems, and data discrepancies between platforms and analytics systems; manage relationships with external paid media agencies, consultants, and platform representatives; oversee agency briefings, performance evaluations, and scopes of work; negotiate contracts and manage budgets for external paid media services; coordinate with platform account representatives to access beta features, resolve technical issues, and secure support for high‑priority initiatives.
22. Compliance, Quality Assurance & Best Practices: Review paid media implementations for accuracy, brand compliance, tracking integrity, and adherence to platform policies and advertising standards; lead quality assurance processes for campaign launches, tracking implementations, and creative approvals before activation; ensure all paid media activities adhere to data privacy regulations (GDPR), platform advertising policies, and ethical marketing practices; stay current with platform policy updates, industry regulations, and emerging compliance requirements through continuous professional development; champion paid media best practices across the organisation; document paid media processes, workflows, campaign playbooks, and standard operating procedures to ensure consistency and knowledge transfer.

Key Requirements

• Education/Qualifications: Bachelor’s degree in marketing, business, communications, analytics, or a related field preferred, OR an equivalent combination of education and experience. Platform certifications highly desired: Google Ads Certification (Search, Display, Video), LinkedIn Marketing Labs Certification, Meta Blueprint Certification, and HubSpot Inbound Marketing Certification.
• Experience: Minimum 4‑7 years of progressive paid media experience with demonstrated expertise in multi‑channel campaign management, budget optimisation, and performance marketing. Proven track record managing multiple advertising budgets, ideally for organisations with multi‑brand portfolios and measurable ROI and business impact. B2B technology, SaaS, or enterprise software experience required – demonstrated understanding of complex, multi‑stakeholder buying processes and longer sales cycles. Experience managing paid media across multiple websites, brands, or client accounts (shared services, multi‑brand, or agency experience advantageous). Direct experience with full‑funnel demand generation programmes spanning awareness through conversion, with clear attribution to pipeline and revenue outcomes. Demonstrated ability to work autonomously while collaborating across cross‑functional teams, self‑directing workload and priorities in fast‑paced environments. Strong execution background with daily hands‑on campaign management, optimisation, and performance analysis across multiple platforms. Experience implementing tracking solutions, attribution modelling, and marketing analytics frameworks to measure campaign effectiveness. Proven problem‑solving ability in troubleshooting technical issues, including tracking failures, conversion discrepancies, and platform integration challenges. Experience leveraging AI‑powered campaign optimisation tools, automation features, and predictive bidding strategies to enhance performance. Demonstrated ability to present complex performance data and recommendations to executive stakeholders with confidence and clarity. Track record of building scalable processes, documentation, and frameworks that can be replicated across multiple brands or business units. Expert proficiency in core paid media platforms: Google Ads (Search, Display, Performance Max, YouTube), LinkedIn Campaign Manager, and Meta Business Suite (Facebook Ads Manager, Instagram advertising). Working knowledge of programmatic advertising platforms, demand‑side platforms (DSPs), and account‑based marketing (ABM) tools (6sense, Demandbase, Terminus). Advanced proficiency in Google Analytics 4, including conversion tracking, event configuration, custom dimensions, audience building, and attribution reporting. Strong technical understanding of Google Tag Manager for implementing tracking pixels, conversion events, and custom event triggers. Experience with marketing automation platforms and CRM systems for lead tracking and closed‑loop attribution. Proficiency in creating data visualisations and performance dashboards in Google Data Studio/Looker Studio, Power BI, or similar platforms. Advanced Excel/Google Sheets proficiency to analyse datasets and build performance dashboards to extract actionable insights for campaign optimisations. Deep expertise and proficiency in UTM parameter strategies, URL tracking, and campaign tagging conventions for accurate performance measurement. Familiarity with A/B testing platforms, landing page builders, and conversion rate optimisation tools. Experience with ad creative tools (Canva, Adobe Creative Cloud) for basic design needs and creative collaboration.
• Strategic Thinking: Ability to translate business objectives into channel strategies, connecting campaign performance to revenue outcomes and commercial priorities. Execution Excellence: Proven ability to manage high volumes of campaigns efficiently while maintaining optimisation standards and performance quality. Analytical Thinking: Strong quantitative skills to analyse complex data sets, identify patterns, isolate variables, and make evidence‑based optimisation decisions. Budget Acumen: Demonstrated financial management capability with experience forecasting, allocating, and optimising multiple advertising investments. Technical Proficiency: Strong troubleshooting skills to diagnose tracking issues, platform problems, and integration failures independently. Communication Skills: Exceptional ability to distil complex performance data into clear, actionable insights for both technical and non‑technical stakeholders. Stakeholder Management: Proven ability to present to and advise all stakeholder and business unit leaders with confidence. Cross‑Functional Collaboration: Effective partnership skills working across shared services teams, multiple Business Units, sales organisations, centralised marketing functions, and technical teams. Self‑Direction & Autonomy: Ability to work independently, prioritise competing demands, and drive results with minimal oversight in ambiguous environments. Commercial Acumen: Deep understanding of B2B economics, including CAC, LTV, payback periods, pipeline coverage, and contribution to revenue targets. Continuous Learning: Self‑motivated to stay current with platform updates, algorithm changes, industry trends, and emerging best practices. Adaptability: Comfortable managing changing priorities, shifting budgets, and evolving strategies in fast‑paced, high‑growth environments. Results‑Driven: Track record of setting ambitious goals, holding yourself self‑accountable, and delivering measurable pipeline growth and customer acquisition improvements. Process‑Orientated: Ability to create efficient workflows, document playbooks, and establish systematic approaches for consistency and knowledge sharing. Attention to Detail: Meticulous approach to campaign setup, tracking implementation, budget management, and quality assurance. Growth Mindset: An experimental orientation with a willingness to test new approaches, learn from failures, and continuously iterate toward better performance.
• Work‑From‑Home: If you work from home, you are responsible for ensuring uninterrupted internet connectivity and a suitable work environment at your home location to deliver your best in terms of performance and productivity.