Paid Media Lead: Performance Campaign Architect

Switch Consultants; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic digital marketing firm in Durban seeks a seasoned Paid Media Specialist to oversee and optimize their digital marketing campaigns. The ideal candidate will have over 5 years of experience, strong skills in Google Analytics, and the ability to manage budgets across various digital channels. Responsibilities include developing comprehensive digital strategies, managing paid campaigns, and providing insights on performance metrics. You'll work in a fast-paced environment, collaborating with multiple departments to drive campaign success.

Qualifications

• At least 5+ years experience in paid media.
• Experience managing budgets across multiple digital advertising channels.
• Knowledge of bid management and ad serving platforms.

Responsibilities

• Develop and optimize paid digital campaigns for SEM, display, and social advertising.
• Manage daily execution of paid media campaigns.
• Conduct performance analysis of existing paid social media programs.

Skills

Performance Media experience

Strong Google Analytics

eCommerce experience

SEO knowledge

Excellent research and analytical skills

Strong written and verbal communications

Tools

Google Analytics

Adobe Analytics

Google Tag Manager

Programmatic platforms

Job description

A dynamic digital marketing firm in Durban seeks a seasoned Paid Media Specialist to oversee and optimize their digital marketing campaigns. The ideal candidate will have over 5 years of experience, strong skills in Google Analytics, and the ability to manage budgets across various digital channels. Responsibilities include developing comprehensive digital strategies, managing paid campaigns, and providing insights on performance metrics. You'll work in a fast-paced environment, collaborating with multiple departments to drive campaign success.