Marketing Team Lead

Hollywoodbets; Durban; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A leading marketing firm in Durban is seeking a Marketing Team Lead to spearhead various marketing initiatives. This role involves developing strategies, managing relationships with stakeholders, and overseeing digital marketing efforts. The ideal candidate has excellent communication skills and is adept at multitasking, with a strong focus on creativity and planning. Join a dynamic team and drive innovative marketing solutions.

Qualifications

• Strong focus on internal marketing strategies and brand positioning.
• Experience with digital marketing strategies including SEO and social media.
• Ability to conduct market research and analyze competitor performance.

Responsibilities

• Lead the implementation of marketing and communication plans.
• Manage relationships with stakeholders and internal teams.
• Oversee content management on websites and digital platforms.

Skills

Excellent communication and interpersonal skills

Positive attitude

Creativity

Planning and organizational skills

Ability to multitask

Job description

Overview

Being a part of the Hollywoodbets Purple Team is an opportunity to become part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. Our team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars. There is an amazing opportunity for a Marketing Team Lead to be based in Umhlanga.

Responsibilities

• Spearhead the strategic and hands-on development and implementation of internal marketing (digital & traditional), PR and communication plans; work closely with the Leadership Team, Creative and Content Teams, and other stakeholders to ensure alignment with business objectives and collaborative delivery.
• Attend and/or participate in events, conventions, conferences, and tradeshows; prepare engaging displays and collateral as needed, and provide post-event reports and analysis.
• Develop internal marketing strategy and communications plans.
• Implement strategies and internal marketing campaigns.
• Act as custodian of the brand including brand positioning and internal communication.
• Manage idea generation and implementation of projects.
• Remain informed with industry norms, restrictions and standards and ensure marketing initiatives are compliant.
• Comply with regulations from the National Gambling Board and Provincial Gambling Boards.
• Identify new marketing opportunities to drive growth and optimise existing activities.
• Review analytics to provide insights and optimise strategies and plans.
• Identify new opportunities for employer brand awareness and generate awareness, differentiation, and strong employer brand positioning in defined markets.
• Generate internal marketing material as well as external employer brand content.
• Provide digital marketing insights and strategic direction for digital marketing strategy and implementation of campaigns including social media marketing, search engine marketing, paid campaigns, SEO, email campaigns, and mobile campaigns.
• Monitor website performance and oversee content management on various websites and online platforms.
• Conduct competitor analysis and ensure ROI on marketing campaigns.
• Manage internal events and handovers.
• Conduct market research and interpret results to inform strategies and plans.
• Collaborate with the Hollywoodbets Marketing Team to ensure brand tone and look are consistent and synergistic with the group.
• Remain involved in Corporate Social Investment and Social Economic Development initiatives and ensure these are well communicated.
• Work closely with Marketing Managers, the Marketing Team, and other Leaders to develop new initiatives and enhance existing activities.
• Manage and build relationships with internal teams, clients and stakeholders in various regions.
• Budget and expenditure control and forecasting.
• Ongoing competitor analysis and reporting; drive content for online channels (website, social, blog).
• Provide direction, set KPIs, conduct performance reviews and lead the Team daily.
• Understand key marketing performance metrics, automation, and analytics tools to provide market research, forecasts, competitive analysis, campaign results, and customer trends to translate results into actionable insights.
• Weekly, monthly, quarterly, and annual reporting.

What You’ll Bring To The Team

• Excellent communication and interpersonal skills.
• Displays a positive attitude.
• Adapts to change and is open to new ideas and willing to take on new responsibilities.
• Able to handle pressure and can effectively adjust plans to meet changing needs/demands.
• High level of creativity and focus.
• Impressive planning, organizational and time management skills.
• Good business acumen and high ethical work standards.
• Ability to multitask and always show initiative.
• Excellent presentation and reporting skills.

Apply now if you’re ready to level up and perform at your best.