Marketing Operations Manager

Resourgenix; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading investment platform company in Cape Town is seeking a Marketing Operations Manager to oversee and optimize their marketing operations. The ideal candidate will have a strong background in CRM systems and marketing automation, particularly with HubSpot, and a proven track record in campaign operations. This hands-on role requires analytical skills to translate data into actionable insights, with responsibilities including managing multi-channel campaigns and ensuring system integrations. A valid working permit for South Africa is essential.

Qualifications

• 3–5 years' experience in marketing operations, preferably in B2B events or SaaS.
• Strong understanding of marketing funnels and CRM systems.
• Valid working permit for South Africa required.
• Knowledge of GDPR and data privacy regulations is essential.

Responsibilities

• Own and optimise HubSpot for campaign reporting and automatisation.
• Align automation processes with the buyer journey.
• Build dashboards to track campaign performance.
• Collaborate with Sales to streamline lead management strategies.
• Support execution of multi-channel marketing campaigns.

Skills

Marketing operations

CRM systems

Data management

HubSpot

Project management

Analytical skills

Data visualisation

Tools

HubSpot

Power BI

Looker Studio

Job description

Job Description – Marketing Operations Manager

Location : Cape Town (office-based in De Waterkant)

Reports to : Marketing Director (dotted line to Commercial Director)

About

This company provides Africa's leading investment platforms for the energy industry.

They connect governments, investors, and industry leaders through high-level conferences and exhibitions, investment reports, and strategic advisory and communications.

The international, passionate, and ambitious team works at the forefront of Africa's energy transformation – an industry with growth, purpose, and impact.

Role

They are seeking a results-driven Marketing Operations Manager to optimise B2B promotional campaigns and strengthen the effectiveness of the marketing function across events, media, and advisory services.

This is a hands-on role, ideal for someone who thrives in a fast-paced environment, loves process optimisation, and is passionate about data, automation, and driving measurable results.

Key Responsibilities

• Marketing Automation & CRM: Own and optimise HubSpot (campaign reporting, workflows, lead scoring, segmentation, data hygiene, and systems administration).
• Marketing Automation Workflows: Design, implement, and maintain marketing automation workflows to drive engagement, lead nurture, and conversion.
• CRM Process Alignment: Align automation and CRM processes with the full buyer journey – from acquisition to retention.
• System Integrations: Ensure seamless system integrations (including registration platforms, event apps, and APIs).
• Data, Analytics & Insights (Guardian of Customer Data): Ensure data accuracy, compliance, enrichment, and segmentation.
• Dashboards: Build and maintain dashboards to track campaign performance, pipeline contribution, and ROI.
• Advanced Queries: Run advanced queries to create highly targeted and segmented campaigns.
• Actionable Insights: Deliver insights to improve conversion rates, audience engagement, and revenue growth.
• Conversion Rate Optimization: Support CRO strategies with A/B testing and landing page optimisation.
• Campaign Operations: Support the execution of multi-channel marketing campaigns across events, media, and digital platforms.
• Lead Management Collaboration: Collaborate with Sales and Marketing teams to streamline lead management strategies.
• Campaign Performance Monitoring: Monitor and report on campaign performance, identifying opportunities for process optimisation and scalability.
• Automation of Manual Tasks: Reduce manual tasks by implementing automation and system-driven efficiencies.
• Technology & Systems Management: Manage marketing systems (HubSpot, registration platforms, event apps) to ensure they are integrated and fully optimised.
• Website & Platform Enhancements: Contribute to website optimisation, platform enhancements, and other technology solutions.
• Technology Adoption: Stay on top of new marketing technologies and best practices, making recommendations for adoption.

Minimum Skills and Experience

• 3–5 years' experience in marketing operations, campaign operations, or CRM-focused roles, preferably in B2B events, SaaS, or media.
• Based in Cape Town with a valid working permit.
• Strong understanding of marketing funnels, CRM systems, automation tools, and data management.
• Proficiency in HubSpot (workflows, reporting, automation) is essential.
• Proficiency in data visualisation tools (HubSpot Dashboards, Power BI, Looker Studio).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent project management and organisational skills with the ability to manage multiple priorities.
• Knowledge of data privacy regulations (GDPR, PECR, POPIA).
• Experience with event registration platforms and apps (preferred).
• Familiarity with attribution modelling and campaign-level tracking.