Marketing Data And Analytics Specialist

Klipboard; Gauteng; Hybrid; ZAR 600 000 - 800 000; Full time

Job summary

A leading software company in South Africa is seeking a Marketing Data & Analytics Specialist to support its global marketing organization. The role involves transforming data into actionable insights for campaign performance and strategic planning. Key responsibilities include building dashboards, ensuring data accuracy across systems, and analyzing trends to improve lead quality. Candidates should have experience in marketing analytics and proficiency with tools like Power BI and HubSpot. This position offers a flexible hybrid work environment.

Qualifications

• Proven experience in marketing or business analytics, ideally within a B2B environment.
• Strong skills in data visualisation tools and advanced proficiency in Excel.
• Excellent attention to detail and commitment to data accuracy.

Responsibilities

• Ensure accuracy and completeness of marketing data across HubSpot and CRM.
• Design, build, and maintain dashboards and reports using data visualisation tools.
• Analyse marketing and sales performance trends to identify improvement opportunities.

Skills

Data visualisation tools (Power BI, Tableau, Google Data Studio)

Excel (pivot tables, advanced formulas, modelling)

Analytical and problem-solving skills

Attention to detail

Communication skills

Collaborative mindset

Tools

HubSpot

Salesforce

Job description

Apply for theMarketing Data & Analytics Specialistrole atKlipboard.

Klipboard delivers specialist software, services, and support to design and deliver high-performance integrated ERP solutions for the distributive trade.

With offices across the UK, Ireland, The Netherlands, South Africa, Kenya, and North America, we enable wholesalers, distributors, merchants, and retailers from small traders to multinational enterprises to source effectively, stock efficiently, sell profitably, and service competitively.

We offer a flexible hybrid work policy : three days in the office and two days from home, providing a balanced environment that blends collaboration and convenience.

This role supports Klipboard's global marketing organisation, transforming data into actionable insights that improve campaign performance, pipeline generation, and strategic planning.

You will build dashboards, analyse trends, and maintain data integrity across HubSpot and related systems.

Key Responsibilities

Data Management & Integrity

Ensure accuracy, completeness, and consistency of marketing data across HubSpot, CRM, and other integrated platforms.

Partner with Marketing Operations to define and enforce data governance standards and compliance, including GDPR.

Reporting & Visualisation

Design, build, and maintain intuitive dashboards and reports using Power BI, Tableau, or Google Data Studio.

Translate complex data sets into clear insights for marketing teams, sales stakeholders, and executive leadership.

Provide regular reporting on campaign performance, funnel conversion, pipeline contribution, and ROI.

Analytics & Insights

Analyse marketing and sales performance trends to identify opportunities for optimisation.

Deliver actionable recommendations to improve lead quality, conversion rates, and campaign effectiveness.

Support forecasting, scenario modelling, and performance benchmarking.

Collaboration & Stakeholder Support

Work closely with the Marketing Enablement Manager to ensure insights are translated into best practices and training.

Partner with campaign managers and regional teams to provide data-driven guidance for planning and execution.

Support senior leaders with ad-hoc analysis to inform strategic decisions.

Skills, Knowledge And Experience

Proven experience in marketing or business analytics, ideally within a B2B environment.

Strong skills in data visualisation tools (Power BI, Tableau, Google Data Studio, or equivalent).

Advanced proficiency in Excel (pivot tables, advanced formulas, modelling).

Experience working with HubSpot, Salesforce, or other CRM / marketing automation platforms.

Strong analytical and problem-solving skills with the ability to simplify complexity.

Excellent attention to detail and commitment to data accuracy.

Ability to communicate insights effectively to both technical and non-technical audiences.

Collaborative mindset with experience working across marketing, sales, and operations teams.

Knowledge of data privacy regulations (e.g., GDPR) and best practices in data handling.

Highly organised, able to manage multiple priorities and deliver under deadlines.

Company Info

Previously Kerridge Commercial Systems (KCS), Klipboard is now a unified brand that brings together expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management.

Our offices span the globe, and we are rapidly growing—an exciting time to join our next chapter.

Equal Opportunities

As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences.

We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our culture and operations.

If you require assistance, adjustments, or support during the interview and offer process, please advise our TA or HR team.

We encourage all candidates, including those who may not meet every criterion, to apply if they are passionate about this role.