Johannesburg, South Africa | Posted on 20/11/2025
A growing interiors brand specialising in custom-made curtains and blinds, with a direct-from-factory supply of premium wallpaper and upholstery fabrics, is seeking a dynamic and creative Marketing Coordinator to lead and elevate their brand presence across digital and traditional platforms. This role is ideal for someone who thrives in a hands-on environment, understands the nuances of visual storytelling, and can drive engagement through strategic content, campaigns, and customer connections.
Key Responsibilities:
- Supports overall marketing initiatives across digital and traditional channels
- Performs administrative duties and compiles regular reports to support team operations
- Creates content for various social media platforms, including TikTok, Facebook, and Instagram
- Applies graphic design skills to develop visually engaging marketing materials
- Communicates effectively with team members to ensure alignment and collaboration
- Develops content that reflects the brand’s tone of voice—simple, clean, and friendly
- Designs promotional and marketing content for the online store
- Writes compelling marketing copy to support product launches and promotional campaigns, aimed at boosting engagement and driving traffic
- Visits installation sites to capture live video footage and on-site content
- Uploads and organises photos received from installers
- Provides weekly reports on website and social media issues, along with proposed solutions
- Assists in the marketing and promotion of fabric collections
- Conducts cold calling when required to support sales outreach
- Identifies new opportunities for product sales and business growth
- Conducts market research to inform strategy and positioning
Requirements
- Proven experience in marketing, content creation, or a related field
- Strong administrative and organisational skills
- Proficiency in social media platforms: TikTok, Facebook, Instagram
- Basic graphic design capabilities: Canva, Adobe tools
- Excellent written and verbal communication skills
- Ability to create engaging content aligned with brand tone
- Familiarity with online store platforms and e-commerce marketing
- Understanding of promotional strategies to boost engagement and traffic
- Comfortable with on-site visits for content capture
- Ability to manage and report on website and social media performance
- Interest in fabric marketing and product promotion
- Willingness to conduct cold calls when needed
- Proactive in identifying sales opportunities and conducting market research