Marketing and Communication Manager / Specialist

Oxyon People Solutions; Johannesburg; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading marketing solutions firm in Johannesburg is seeking a Marketing Manager to oversee brand management and digital marketing initiatives. The ideal candidate will have a degree in marketing and 3-5 years of experience, focusing on social media strategies and campaign management. This position offers opportunities to innovate brand marketing and improve digital presence.

Qualifications

• 3-5 years proven track record in brand management and marketing.
• Experience in identifying target audiences and devising effective campaigns.
• Strong knowledge in digital marketing strategies.

Responsibilities

• Manage brand consistency in marketing and social media messages.
• Create and implement marketing and social media campaigns.
• Analyze client data and improve future strategies.

Skills

Brand Management

Digital Marketing

Analytics

Project Management

Social Media Strategy

Education

Degree in Marketing or Related Field

Tools

Google Analytics

Job description

KEY PERFORMANCE AREAS (DUTIES & RESPONSIBILITIES) :

• Proven history with Brand Management, Digital Marketing and Advertising as well as Marketing Communications to build brand and brand awareness.
• Experienced in creation of marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
• To ensure brand consistency in marketing and social media messages by working with various department members, including operations, product managers, and Exco team
• Collects client data, analyses interactions, and visits, plus uses this information to create comprehensive reports and improve future social media strategies and campaigns.
• Reports progress to senior management
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, Instagram, and YouTube
• Research and monitors activity of organization competitors
• Uncover consumer insights and deliver innovative marketing campaigns.
• Measure and report performance of all marketing and product launch campaigns and assess ROI and KPIs
• Manage all company social media content strategies.
• Establish and maintain brand budgets.

ACADEMIC REQUIREMENTS & EXPERIENCE :

• Degree in marketing or related field
• 3-5 years proven track record in brand management, brand marketing, marketing management.
• Experience in identifying target audiences and devising effective campaigns.
• Digital marketing activities / strategies
• Strong knowledge of Web / Google Analytics
• Strong project management capabilities
• Sound knowledge of prevailing procedures and techniques in e-commerce
• A strong understanding of the DIRECT SELLING INDUSTRY and social media content management / marketing
• Experience in loyalty and rewards advantageous
• Digital Marketing and E-commerce methodologies