LATAM Growth Marketing Lead - User Acquisition & Retention

Binance; South Africa; Hybrid; ZAR 700 000 - 900 000; Full time

Job summary

A leading blockchain ecosystem is looking for a Growth Marketing Manager to lead user acquisition strategies in LATAM markets. The ideal candidate has over 5 years of experience in growth or marketing operations within the tech or fintech sectors. Responsibilities include driving marketing campaigns, improving user journeys, and analyzing performance metrics. This role offers a competitive salary, benefits, and a flexible work-from-home arrangement.

Benefits

Competitive salary

Company benefits

Work-from-home arrangement

Qualifications

• Minimum 5 years of experience in growth, marketing operations, product operations, or product marketing.
• Proven track record of delivering measurable user growth outcomes through data-driven strategies.
• Strong analytical mindset; experience with performance dashboards and ROI measurement.

Responsibilities

• Lead user growth strategies across key LATAM markets.
• Drive marketing operations to maximize growth impact.
• Partner with product operations to enhance overall product adoption.

Skills

User acquisition strategies

Campaign optimization

Data analysis

Bilingual (English + Spanish or Portuguese)

Job description

A leading blockchain ecosystem is looking for a Growth Marketing Manager to lead user acquisition strategies in LATAM markets. The ideal candidate has over 5 years of experience in growth or marketing operations within the tech or fintech sectors. Responsibilities include driving marketing campaigns, improving user journeys, and analyzing performance metrics. This role offers a competitive salary, benefits, and a flexible work-from-home arrangement.