Junior Paid Performance Media Specialist

WBWR; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A digital marketing agency in Cape Town is looking for a Junior Paid Performance Media Specialist. This role involves assisting in executing paid media campaigns across platforms like Google Ads and TikTok Ads, monitoring performance, and analyzing data for campaign optimization. Candidates should have around 1 year of experience in similar roles and a basic understanding of media platforms. A degree in marketing is advantageous, and a strong portfolio will also be considered. This position offers an exciting opportunity to grow within the marketing field.

Qualifications

• Around 1 year of experience supporting paid media campaigns or digital marketing projects.
• Eagerness to learn, adapt, and contribute creative ideas.
• Ability to follow guidance and collaborate with a team.

Responsibilities

• Assist in executing digital paid media strategies aimed at enhancing online presence.
• Support evaluation and interpretation of data to help optimise campaigns.
• Communicate campaign updates and insights to stakeholders.

Skills

Basic understanding of Google Ads

Basic understanding of Meta Ads

Basic understanding of TikTok Ads

Digital analytics

Creativity

Collaboration

Education

Bachelor's degree or equivalent qualification in marketing

Tools

Google Analytics

Job description

Job title: Junior Paid Performance Media Specialist

Job Location: Western Cape, Cape Town
Deadline: December 31, 2025

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Your Role

You’ll support the team in formulating and executing paid media campaigns across channels like Google Ads, Meta Ads, TikTok Ads, and more. You’ll help monitor campaign performance, analyse data, and assist in optimising campaigns under the guidance of senior team members.

Key Responsibilities

• Assist in executing digital paid media strategies aimed at enhancing online presence and driving business growth
• Support evaluation and interpretation of data from social platforms, Google, and revenue reports to help optimise campaigns
• Help define target audiences by researching behaviours, demographics, and media consumption habits
• Support the creation and implementation of multi‑channel paid initiatives
• Communicate campaign updates and insights to stakeholders under guidance
• Assist in maintaining strong client and agency partner relationships
• Monitor paid media channels to ensure delivery aligns with campaign objectives
• Help track campaign performance and perform basic quality assurance
• Support reporting and analysis of campaign results, providing insights to improve future campaigns

What We’re Looking For (Junior Level)

• Around 1 year of experience supporting paid media campaigns or digital marketing projects
• Basic understanding of Google Ads, Meta Ads, TikTok Ads, or similar platforms
• Some exposure to digital analytics, Google Analytics is a plus
• Eagerness to learn, adapt, and contribute creative ideas
• A keen interest in storytelling and design for digital marketing
• Ability to follow guidance and collaborate with a teamBachelor’s degree or equivalent qualification in marketing or related field is advantageous, but a strong portfolio or proven interest will also be considered
• Interest in fashion, sports retail, or lifestyle brands is a bonus