Junior Digital Specialist

ASUS; Randburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading technology brand in South Africa is seeking a Junior Digital Specialist to support the execution and optimisation of digital marketing campaigns. The ideal candidate will have a passion for digital marketing and analytics, with at least 2 years of experience. Responsibilities include assisting in paid media campaigns, managing social media content, and reporting on analytics. This role offers a competitive salary and opportunities for professional development in a dynamic environment.

Benefits

Competitive salary

Access to the latest innovations

Opportunities for professional development

Qualifications

• Minimum 2 years’ experience in digital marketing.
• Proficiency in Google Ads, Meta Business Suite, TikTok Ads Manager.
• Strong analytical skills and familiarity with data segmentation.

Responsibilities

• Assist in the setup and optimisation of paid media campaigns.
• Support community management and content scheduling.
• Pull reports from Google Analytics and track KPIs.

Skills

Digital marketing

Analytics

Content creation

Community management

Copywriting

Education

Diploma/Degree in Digital Marketing or related field

Tools

Google Ads

Meta Business Suite

Google Analytics

Canva

Job description

Role Overview

ASUS South Africa is seeking a Junior Digital Specialist will support the execution and optimisation of digital marketing campaigns across all online channels. This role is ideal for someone passionate about digital marketing, analytics, and content creation, who is eager to grow within a fast-paced environment.

Key Responsibilities

1. Digital Campaign Support

• Assist in the setup, monitoring, and optimisation of paid media campaigns (Google Ads, Meta Ads, LinkedIn, YouTube, etc.).
• Conduct basic keyword research and support ad copy creation.
• Establish UTM tracking and campaign parameters to measure performance from impression to conversion.
• Ensure campaigns are executed according to timelines and budget allocations.
• Develop and manage CRM strategies including email marketing, retargeting, automation workflows, and customer retention initiatives

2. Social Media & Content

• Schedule and publish posts across platforms.
• Support community management (responding to comments, inbox queries).
• Assist in creating simple graphics, copy, and short-form videos using Canva or similar.

3. Analytics & Reporting

• Pull reports from Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, etc.
• Track KPIs and highlight trends, opportunities, or issues.
• Help maintain dashboards and ensure data accuracy.

4. Administrative & Coordination

• Assist with campaign briefs to internal designers.
• Maintain digital content calendars and asset libraries.
• Support marketing team with ad-hoc digital tasks.

Requirements

Education & Experience

• Diploma/Degree in Digital Marketing, Marketing, Communications, or related field.
• Minimum 2 years’ experience.
• Proficiency in platforms including Google Ads, Meta Business Suite, TikTok Ads Manager, GA4, GTM, and Data Studio.
• Strong analytical skills and familiarity with attribution modeling, conversion tracking, and data segmentation
• Strong communication skills and ability to present data and strategies to both technical and non-technical audiences

Technical Skills

• Basic understanding of Google Analytics, Google Ads, Meta Business Suite.
• Familiarity with Canva or basic design tools.
• Strong copywriting and communication skills.
• Comfortable using Excel/Google Sheets for basic data work.

What We Offer

• The opportunity to lead digital initiatives for a globally recognized technology brand.
• Competitive salary and access to the latest ASUS innovations.
• A dynamic and collaborative working environment with opportunities for professional development.
• The ability to make a meaningful impact in a fast-paced, high-growth sector
• Opportunity to work on large-scale campaigns and brand initiatives for a global company