Hospitality Marketing Manager

Exceed Human Resource Consultants; Paarl; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A local recruitment agency in Paarl is seeking a Marketing Manager to grow social media platforms and manage marketing efforts focused on hospitality. The ideal candidate should have a degree in marketing or hospitality, at least three years of relevant experience, and fluency in Afrikaans and English. Responsibilities include content creation, event planning, and collaborating on marketing campaigns. Competitive salary offered.

Qualifications

• At least three years’ practical experience in both marketing and hospitality.
• Well-groomed, professional appearance.
• Customer-centric mindset; passion for guest experience.

Responsibilities

• Grow and manage social media platforms, focusing on Instagram.
• Develop strategies to increase visitor numbers and farm foot traffic.
• Collaborate to identify marketing opportunities.

Skills

Digital marketing skills

Fluency in Afrikaans and English

Event coordination experience

Creativity and storytelling

Education

Degree in marketing, hospitality management, or similar

Tools

Opera software

Job description

Responsibilities

• Grow and manage social media platforms, with a strong focus on Instagram.
• Develop and implement strategies to increase visitor numbers and farm foot traffic.
• Collaborate with departments to identify, plan, and implement creative marketing opportunities.
• Support hospitality operations with a strong revenue focus.
• Create, edit, and oversee engaging content across digital platforms (visual, written, and video).
• Track and report on marketing performance and KPIs, using insights to refine strategies.
• Assist in planning, coordinating, and marketing events, seasonal campaigns, and launches.
• Ensure brand consistency and uphold image across all channels.
• Build and maintain strong relationships with internal and external stakeholders.
• Stay up to date with industry trends, competitor activity, and new digital tools to keep campaigns innovative.
• Provide support to guests and visitors when required, reflecting the standard of hospitality.

Qualifications

• A degree in a relevant field such as marketing, hospitality management, or similar.
• At least three years’ practical experience in both marketing and hospitality.
• Strong working knowledge of, and experience with, Opera software.
• Fluency in Afrikaans and English, with excellent written and verbal communication skills.
• Well-groomed, professional appearance.
• Digital marketing skills: understanding social media algorithms (especially Instagram), content creation, and analytics.
• Event coordination experience: assisting with or promoting special events, launches, or seasonal campaigns.
• Customer-centric mindset: passion for the guest experience and luxury hospitality.
• Creativity and storytelling: ability to bring lifestyle and brand story to life across platforms.
• Availability to work hospitality hours, including weekends and public holidays.
• Suitably qualified applicants from designated groups will be given priority.

How to Apply

• Email your comprehensive CV to [e-mail].
• If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
• We reserve the right to only conduct interviews with candidates of choice.
• Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.