The Head of Sales primary job purpose is to develop and manage the sales & service business in South Africa, Africa & Globally.
Key Performance Area
KPA)
Duties and Responsibilities / Tasks
1. Business
- Defines, articulates and implements the organization's strategy for selling products or services.
- Develops forecasts and strategies to achieve sales at price levels to ensure profitability.
- Own all plans and strategies for developing business and achieving the company's sales goals.
- Actively looks at available tenders and ensures that these are executed timely.
- Conducts market surveys, reports, and updates management regarding regional market development.
- Establishes sales force objectives and quotas; prepares sales plans and budgets; organizes the sales force.
- Identifies emerging markets and market shifts while being fully aware of new products and competition status.
- Initiates and coordinates development of action plans to penetrate new markets.
- Assists in the development and implementation of marketing plans as needed.
- Estimates demand and prepares sales forecasts.
- Engages in new business development including signing new clients.
- Prospects, qualifies, and evaluates potential clients.
- Prepares forecasts and KPI reports for sales leaders, CRO, and upper management for organizational planning, financial forecasting, budget setting, and strategic planning.
- Works collaboratively across teams including Engineering, Product, and Marketing.
- Establishes and fosters partnerships and relationships with key customers both externally and internally.
2. Sales
- Manages the sales team & support staff.
- Ensures sales targets are met.
- Ensures sales margins align with agreed margins.
- Determines price schedules and discount rates.
- Analyzes sales statistics to determine sales potential and inventory requirements, monitoring customer preferences.
- Sponsors new business and follows up on sales leads.
- Reviews operational records and reports to project sales and determine profitability.
- Maintains accurate records of all pricing, sales, and activity reports.
- Consults with potential customers regarding spare part needs and advises on types and quantities in cooperation with Technical.
- Advises clients on company policies and sales procedures to ensure operational effectiveness.
- Establishes customer requirements.
3. Suppliers & Procurement
- Plans order intake for specific market segments.
- Controls expenses to meet budget guidelines.
- Analyzes market or delivery systems.
- Monitors customer preferences to focus sales efforts.
- Directs and coordinates activities of departmental staff.
- Evaluates product quality for sales activities.
- Monitors consumer and marketing trends.
4. Stock & Warehousing
- Coordinates stock control operations with warehouse staff, sales, and finance departments.
- Analyzes supply chain data to ensure stock availability.
- Forecasts supply and demand to prevent overstocking or stockouts.
- Evaluates vendor & supplier offers and negotiates purchase prices.
- Oversees stock storage processes, including tagging, boxing, and labeling.
- Performs inventory audits and manages stock purchasing within budget.
- Ensures shipment records and purchases are reported daily.
5. Import & Export
- Designs and implements import strategies.
- Negotiates with vendors & suppliers.
- Analyzes market trends and identifies new supply sources.
- Develops effective relationships.
- Manages import & export logistics.
- Ensures compliance with trade laws and regulations.
6. Customer Relationships
- Sets up service agreements and contracts with customers.
- Responds promptly to customer inquiries, orders, and complaints.
- Maintains contact with clients to ensure high satisfaction levels.
- Presents the company professionally and negotiates on its behalf.
7. Administration
- Manages the sales team and new clients.
- Coordinates staff leave periods.
- Maintains proper filing systems and records.
- Assists in solving departmental problems affecting service, efficiency, and productivity.
- Manages network and administration tasks.
8. Management and Leadership
- Manages subordinate activities.
- Sets goals and reviews performance regularly.
- Implements reporting structures for staff.
- Motivates staff under work pressure.
- Analyzes training needs and recommends development methods.
- Ensures adherence to policies, procedures, and ethics.
- Leads the team towards profitability and growth aligned with company vision and values.
9. Ad hoc duties
- Ensures activities comply with regulations, policies, and laws.
- Adheres to health & safety requirements.