Head Of Growth Marketing

Nedbank; Gauteng; On-site; ZAR 500 000 - 600 000; Full time

Job summary

A leading financial services firm in South Africa is seeking a Head of Growth Marketing to drive digital growth across its Personal and Private banking portfolios. The ideal candidate will blend creativity and data-driven strategies to enhance customer acquisition and retention. Candidates should have at least 10 years of marketing experience, with a focus on digital performance and leadership. The position offers a full-time role within a dynamic environment committed to innovation and success in the financial sector.

Qualifications

• 10+ years of experience in marketing, at least 5 years in digital performance or growth marketing leadership.
• Proven track record of scaling digital marketing programs.
• Strong analytical and technical skills.

Responsibilities

• Define and execute the growth marketing strategy across portfolios.
• Drive digital sales enablement as a revenue engine.
• Own end-to-end funnel performance from awareness to conversion.

Skills

Digital performance marketing

Data analytics

Team leadership

Marketing automation

Cross-functional collaboration

Education

Master’s Degree

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Salesforce

Adobe

HubSpot

Meta Ads Manager

Google Ads

Job description

Position

Head of Growth Marketing

Job Purpose

The Head of Growth Marketing is a performance-driven leader responsible for driving digital growth across Nedbank's Personal and Private banking portfolios, with a key focus on customer acquisition, engagement, retention, and product-market fit.

This role blends the art and science of modern marketing — bringing together product, data, and technology to create a measurable impact on revenue and brand equity.

The incumbent will lead a team of specialized Product Marketing Portfolio Leads and Digital Performance Experts, ensuring full-funnel growth strategies are effectively executed across all portfolios.

Job Responsibilities

• Define and execute the integrated growth marketing strategy across all retail and business banking portfolios (Lending, Beyond Banking, Transactional & Savings / Investments).
• Partner with Heads of Segment Marketing and Product teams to ensure clear product-market fit and seamless go-to-market delivery.
• Lead a data-informed experimentation culture — continuously testing, learning, and optimizing for impact.
• Drive digital sales enablement, ensuring marketing becomes a critical revenue engine for the business.

Full-Funnel Performance & Optimization

• Own end-to-end funnel performance : from awareness to conversion and retention.
• Manage acquisition campaigns across paid, owned, and earned channels to drive cost-efficient customer growth.
• Partner with data analytics and martech teams to track, attribute, and optimize marketing ROI.
• Drive the growth of unique visitors, quality leads, and conversion rates across key digital assets (web, app, CRM, paid media).
• Oversee marketing automation, CRM lifecycle strategies, and personalization to enhance engagement.
• Oversee Product Marketing Portfolio Leads, ensuring differentiated positioning, value propositions, and go-to-market plans per portfolio.
• Champion cross-functional collaboration between marketing, product, digital, and distribution teams to align strategies and KPIs.
• Translate customer insights and behavioral data into actionable growth opportunities.

Martech, Data, and Digital Innovation

• Partner with Technology and Data teams to leverage advanced analytics, AI, and automation for precision marketing.
• Define the roadmap for marketing technology integration, ensuring tools support personalization, automation, and attribution.
• Ensure digital marketing channels operate efficiently, with clear measurement frameworks and dashboards.
• Lead, inspire, and mentor a team of senior marketing specialists and digital growth experts.
• Build a high-performance, agile, and experimental culture where insights drive decisions.
• Encourage continuous learning, digital upskilling, and collaboration across teams.

Essential Qualifications

• Master’s Degree
• Preferred Qualification: Bachelor's degree in Marketing, Business, or a related field (Master's or MBA preferred).
• Minimum Experience Level: 10+ years of experience in marketing, with at least 5 years in digital performance or growth marketing leadership within banking, fintech, or e-commerce.
• Proven track record of scaling digital marketing programs that drive measurable business outcomes.
• Expertise in performance marketing (search, social, programmatic), CRO, and marketing automation.
• Strong analytical and technical proficiency — comfortable working with data, attribution models, and marketing tech stacks (e.g., GA4, Salesforce, Adobe, HubSpot, Meta Ads Manager, Google Ads, DV).
• Demonstrated success in leading cross-functional teams and influencing senior stakeholders.

Preferred Experience

• Experience working with or within global financial services or leading fintechs.
• Exposure to agile marketing or growth-hacking methodologies.

Technical / Professional Knowledge

• Capacity planning
• Change management
• Communication Strategies
• Diversity management
• Employee training / development
• Organisational behaviour theory
• Principles of project management
• Strategic planning
• Talent management

EEO Statement

Preference will be given to candidates from the underrepresented groups.

Contact

Please contact the Nedbank Recruiting Team at .

Location

Johannesburg, Gauteng, South Africa

Seniority level

Mid-Senior level

Employment type

Full-time

Industry

Financial Services and Banking