Graduate

Red Carnation Hotels; Cape Town; On-site; ZAR 300,000 - 500,000; Full time

Job summary

Join Red Carnation Hotels as a Social Media Manager, where you will elevate the brand's social media strategy across Southern Africa. This role involves content creation, campaign management, data analysis, and working collaboratively to engage audiences effectively. Ideal for a creative professional eager to make an impact in a dynamic hotel environment.

Qualifications

• Prior experience in social media management or digital marketing advantageous.
• Strong written and verbal communication skills.
• Understanding social media analytics to track campaign performance.

Responsibilities

• Shooting and editing videos & photos at South African hotels.
• Organizing shoots, scheduling content, and monitoring brand mentions.
• Collaborating on influencer management and reporting social media performance.

Skills

Knowledge of Social Media Platforms

Content Creation

Analytics

Communication Skills

Creativity

Organizational Skills

Customer Service Skills

Knowledge of Trends

Job description

Social Media Manager - Red Carnation Hotel Collection (Southern Africa)

Job Summary:

As the South African Social Media Manager, you will assist the social media department across all properties in Southern Africa. Your role includes executing our global social media strategy through content organization, creation within hotels, and developing creative ideas to grow our social channels.

Minimum Requirements:

• Knowledge of Social Media Platforms: Familiarity with platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and their features and best practices.
• Content Creation: Ability to create engaging content using tools like Photoshop, including text, images, and videos.
• Analytics: Understanding of social media analytics tools to track campaign performance and inform decisions.
• Communication Skills: Strong written and verbal communication skills for engaging with followers and conveying the brand message.
• Creativity: Ability to develop innovative social media campaign ideas.
• Organizational Skills: Capable of managing multiple platforms, schedules, and campaigns efficiently.
• Customer Service Skills: Handling inquiries, feedback, and complaints professionally and promptly.
• Knowledge of Trends: Keeping up-to-date with social media marketing trends and incorporating them into strategies.
• Experience: Prior experience in social media management or digital marketing is advantageous.

Key Attributes:

• Ability to generate engaging content ideas and think creatively.
• Adaptability to changing social media landscapes.
• Understanding analytics to measure success and guide future strategies.
• Effective communication skills.
• Developing and executing social media strategies aligned with marketing goals.
• Ensuring high-quality, error-free content.
• Focusing on target audience needs.
• Managing multiple platforms and campaigns within deadlines.
• Collaborating with sales, marketing, and other departments for cohesive messaging.

Key Responsibilities:

• Social Content Creation: Shooting and editing videos and photos on iPhone at South African hotels, creating reels, and selecting images.
• Content Planning: Organizing shoots and ensuring sufficient editing time.
• Scheduling and Monitoring: Writing captions in the RCH tone, scheduling content with Hootsuite, and monitoring brand mentions.
• UGC Management: Using Stackla to moderate and manage rights to user-generated content.
• Influencer Management: Collaborating with the Head of Social Media to invite and approve influencer requests via Instagram or Jerne.
• Paid Social Assistance: Assisting with creating assets and copy for paid campaigns.
• Reporting: Assisting with monthly social media performance reports.
• Social Trends: Analyzing trends and aligning content plans accordingly.
• Global Monthly Calls: Participating in monthly global social media team meetings to share updates and plans.